Recognise Me: Branding

Recognise Me - Branding

This richly illustrated and informative book is more than a book about brands. Ken Cato reviews the learnings across 45 years of building, extending and conceiving brands from around the world. With first-hand experience in working cross-culturally in more than 100 countries, the author's insights, strategy and design thinking that drives brand identity goes to the heart of common and unique issues confronting both small and large organizations.

Amazon

author Ken Cato

isbn 1864706643

category Branding Design Books

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