Branding: In Five and a Half Steps

Branding - In Five and a Half Steps

In Branding: In Five and a Half Steps, Michael Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question―the missing gap in the market―to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand―from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.

Amazon

author Michael Johnson

isbn 0500518963

category Branding Design Books

Last updated Write a Review
Dexigner may receive a commission from purchases made via links on this page.