Takeaway Food Packaging Now

Takeaway Food Packaging Now

With every passing year, the strength of takeaway food packaging design becomes stronger, particularly with the increased popularity and ease of ordering food online as well as eating on the go. As a branch of graphic design, the essence of this packaging is to grab the potential customer's attention and identify a brand. Packaging design can make a big difference in the sales of a product, since it not only works to inform the consumer, but also provoke a feeling or reaction, communicate emotion, and even respond to any given desire. This comprehensive full-color guide explores current global trends in takeaway food packaging design driven by a broad range of high caliber designers, including big global players and fast-food giants, and boutique brands. It provides useful detail on a wide assortment of materials used, recyclability and sustainability, and functionality; all essential components in regard to overall customer appeal.

Amazon

author Yvett Arzate Gomez

isbn 1864707062

category Package Design Books

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