Packaging the Brand: The Relationship Between Packaging Design and Brand Identity

Packaging the Brand - The Relationship Between Packaging Design and Brand Identity

Packaging the Brand explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

Amazon

Apple Books ($41.99)

author Gavin Ambrose, Paul Harris

isbn 2940411417

category Package Design Books

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