Wrapping It Up: 50 Years of British Packaging Design 1920-1970

Wrapping It Up - 50 Years of British Packaging Design 1920-1970

Wrapping It Up gives an account of the usefulness of packaging to all involved - manufacturer, wholesaler, retailer and consumer - beyond its commercial value as a marketing and advertising tool. Homage is paid to the many graphic artists and designers - whether employed by manufacturer or retailer, by a design studio or an advertising agency - whose ingenuity was so successfully applied to the problem of how to protect goods in transit and in storage as well as having them attract attention.

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Author Ruth Artmonsky, Stella Harpley

ISBN 0993587887

Category Package Design Books

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