Packaging Design: Successful Product Branding From Concept to Shelf
Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other.
Author Marianne R. Klimchuk, Sandra A. Krasovec
ISBN 9781118027066
Category Package Design Books
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