O2 has appointed design agency Echo to improve its consumer's user experience by revamping its products and packaging.
Echo will advise on O2's design strategy including delivering a strategic review. The agency's remit also includes structure, graphics and service design; new product development; and design for O2's range of mobile accessories.
Echo will work with the company's brand teams and business units to deliver solutions across all distribution channels to improve the user experience at every consumer touchpoint.
"For an agency passionate about building brand experiences, we could not wish for a better client than O2," said Nick Dormon, managing director at Echo.
"The wide reach the brand enjoys creates fabulous opportunities to deepen the entire brand experience."