Brandient Completes Bitdefender Enterprise Global Rebranding

Brandient Completes Bitdefender Enterprise Global Rebranding

After completing Bitdefender corporate rebranding and Bitdefender Consumer Products rebranding, Brandient completed the final chapter of the process: Bitdefender's Enterprise division rebranding.

The need for a new approach within the booming B2B division came up as Bitdefender's innovative security solutions and services acceded to a technological leadership position in critical virtualization security areas-from very large enterprises and cloud service providers down to SMEs.

Brandient-commanding strong expertise in brand innovation for high-technology and telecom players-conceptualized, created and designed the Bitdefender Enterprise visual platform, incorporating the graphic system and its relations within the complex Bitdefender brand architecture, as well as the standard applications from web to sales literature.

At the visual identity level, Brandient envisioned The Glass City metaphor in order to represent not only Bitdefender's capability to screen for potential threats massive amounts of corporate data, but also the forward thinking undelying the trend towards virtualization that takes place in the enterprise market.

"Bitdefender Enterprise project was a difficult challenge with only one certitude: the brand," said Ciprian Badalan, Senior Designer Brandient. "We designed a new manifestation of Bitdefender brand in a realm so new that we needed to set up new thinking models on virtualization security."

Brandient designed Bitdefender Business Solutions global website in order to transmit not only its business proposition towards its intended C-level audience, but also the brand personality-of a trusted global technology leader-as a direct, unmediated experience.

"This rebranding, empowered by Brandient's uniquely sharp understanding of technology, achieved the creation of a comprehensive visual taxonomy of objects and relations employed in the intimate mechanisms of complex data systems," commented Cristian Kit Paul, Creative Partner Brandient.