Taxi Studio Reimagines Somersby for the UK Market

Taxi Studio Reimagines Somersby for the UK Market

Leading brewer and drinks supplier, Carlsberg UK, has planted a stake in the apple orchard ground with the national launch of a new mainstream cider brand 'Somersby' with design and strategy from multi award-winning UK brand agency Taxi Studio. Taxi was appointed to the project in October 2011 and commenced work immediately with brand strategy headed by Taxi MD Brian Mansfield to firm up the brand positioning and tone of voice.

"A winning design concept quickly emerged from the very first round of research, we then had to work with speed to get the pack designs and visual identity system fine-tuned and ready for launch," said Spencer Buck, Creative Director at Taxi Studio.

"Our design centres around a witty, ambiguous apple identity," added Jonathan Turner-Rogers, Design Director at Taxi Studio. "It combines a hilltop scene complete with apple tree - which not only underpins the brand's point of difference - there's no mistaking that it's a cider... essential for this newcomer to the category."

Taxi's engagement covered: brand strategy, positioning, naming & tone of voice, primary and secondary packaging design, visual identity system, copywriting, and key visual & point of sale elements.