Taxi Studio Reinstates the King of Finland's Long Drink Category

Taxi Studio Reinstates the King of Finland's Long Drink Category

Last summer, Finland's Sinebrychoff Brewery approached Taxi Studio to reboot Kurko, a range of flavoured alcoholic long drinks.

Taxi Studio was called upon to provide a revolutionary redesign to make the brand appear more modern, witty and relevant to both male & female drinkers.

"This was great fun project from start to Finnish. The team at Sinebrychoff are a delight to work with and were really brave collaborators during our initially design explorations," Creative Director Ryan Wills said.

"We essentially bolstered Kurko's brand equities and created a conversation on can that evokes Kurko's witty proposition. The revised design aesthetic really hit the mark with consumers... together we've created a revolutionary design that reinstates Kurko as King of Finland's Long Drink category, long may it reign!"

Taxi Studio