Pearlfisher Creates Packaging Design and Brand Narrative for Crabtree and Evelyn

Pearlfisher Creates Packaging Design and Brand Narrative for Crabtree & Evelyn

Pearlfisher has created the packaging design and fragrance stories for Crabtree & Evelyn's new 2012 Christmas Gift collection. The collection comprises of both a Home Fragrance range in two scents: Noel and Winter Garden and a Personal Care range.

The designs move away from the traditional to offer a new and original take on festive fragrance, telling stories through illustration that bring each fragrance to life - "weaving around fresh balsams and rich persimmons, the arctic fox and nimble deer breathes life into sleeping citrus trees awakening a heady burst of sharp scent."

"We devised a story for each fragrance and used bespoke illustrations, rich, contrasting colours and nature motifs to bring it to life and take the consumer into a magical and festive world, moving from the traditional and coded to a more contemporary, imaginative and inspirational expression of Christmas," commented Sarah Butler, Deputy Creative Director at Pearlfisher.