CuldeSac has created a spectacular installation inspired by the responsible management of one of the most valuable natural resources around.
Roca has been designing and innovating for over half a century, in order to provide solutions for efficiently managing water consumption. Using the importance of the responsible and sustainable management of this valuable resource as a stepping point, CuldeSac has given life to the "Cloud of Sustainability," an impactful, artistic installation that can be seen in the façade and display cases of Roca Madrid Gallery.
"The Cloud of Sustainability" is a symbol with great sculptural force that alludes to the water cycle from a new sophisticated and conceptual perspective. The cloud, being the most essential and iconic part of the water and life cycle, is built starting with a single, swift and dynamic stroke. In this case, sustainability is expressed in the purest manner: It forms an infinite loop that takes on a structure that in turn serves as a link with the exposed product. And thus the Roca bathroom fittings become a point of reference thanks to their commitment to innovation, design, technology and solutions that respect the environment.
The installation shows a pixelated, oversized texture that presents two different readings by considering it in detail or from a general point of view from the outside of the building. Furthermore, CuldeSac has produced an audiovisual piece of motion graphics that explains the importance of water in environmental sustainability.