CuldeSac has created a new identity and store design for Ulanka. In addition to generating a new logo and graphical identity, CuldeSac worked on the concept, design, production and application of the brand in the stores.
Each and every one of the essential elements of the project has been conceived as a "permeable" layer in the space: exterior light, exhibition walls, exhibition partitions, branding campaign and dressing room areas. In this manner, the traditional concept of a store as a closed box gives way to a new functional and operational exhibition system that gives rise to lighter and more enveloping sensations.
The Mediterranean look and feel of the new Ulanka establishments emphasizes the origin of the company and its culture through light, the materials and its freshness. With that, the spaces emanate energy, are natural and express life.