Taxi Studio has recently repositioned and redesigned Golden Cap brand and packaging. Taxi's new design features a 'golden cap' device that creates a striking and ownable brand identity. The cap allows each product name to be easily communicated and sits on a background of colour relevant to each flavor.
The new brandmark generates strong brand blocking in its competitive environment, and simplifies range navigation to help consumers shop the fixture with ease.
"Our task was to make Golden Cap more accessible to a younger audience without alienating the brand's core consumers, creating synergy in the look and feel which could both recruit and retain," commented Brian Mansfield, Strategy Director of Taxi Studio.