IC Design has created the branding and interim phase of a website for Ginger & Tom's, London's second cat café set to open in West Hampstead this Autumn.
The café is being set up by Anna Kogan Nasser who is the co-founder of Lady Dinah's Cat Emporium in Shoreditch - London's first cat café. While she is no longer involved in Lady Dinah's, she thought a cat-themed café would bring some "excitement and quirkiness" to West Hampstead.
The brand feel is a colonial jungle, set to reflect the interiors. An illustrator was commissioned to create two cheeky cat characters, representing Ginger and Tom as well as palm leaves to make up the jungle. The illustrations are complemented by a cool palette of muted greens and greys as well as Victorian style signposting that will direct users through the jungle. The agency is currently working on collateral and the full website, due to launch when bookings open in early Autumn.