PWW Collaborates with Low Carbon for Land Rover Ben Ainslie Racing Tech Deck

PWW Collaborates with Low Carbon for Land Rover Ben Ainslie Racing Tech Deck

PWW has collaborated with Low Carbon for Land Rover BAR's new education centre - the "Tech Deck." The interactive centre allows visitors to get an exclusive behind-the-scenes experience of the engineering and technologies behind the boats, as well as the sustainability initiatives that allow for faster and smarter sailing.

Committed to sustainability in sport, Sir Ben Ainslie's America's Cup Sailing team, Land Rover BAR, partnered with PWW's long-term client Low Carbon to provide the team base with clean, renewable energy. The roof top solar PV installation has a capacity of 114kW and is expected to generate 130,000kWh towards the team's energy needs, while saving over 60 tonnes of CO2 every year.

To further support Land Rover BAR's efforts to lead the sporting world in sustainability, Low Carbon has provided three interactive displays to the Tech Deck. Focusing on the "power of the elements," the displays represent wind, tidal and solar energy.

Designed by PWW for Low Carbon, all three displays have a lightweight appearance with elements exposed through perforated aluminum to allow visitors to see the inner works of the units, a feature inspired by Land Rover BAR's open boat designs and that of the team base.

Each fin is illuminated with graphics enhancing the units while the window graphics are designed to frame the displays and draw in visitors to the viewing window, where the main workspace for building the boats is directly below.

Each unit is fitted with an iPad that takes visitors on an interactive journey, demonstrating the scale of energy that is generated from each element, as well as information on the team's contribution to support sustainability such as the marine eco-system around the base, their process of recycling water and their work in eliminating plastic from the ocean. The iPad graphics feature an illustrative style that is bright, approachable and scientific, aiming the facts and statistics to a younger audience.

filed under: Exhibition Design
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