Depot Creative and Vert Design have recently unveiled Baré, a unique range of bespoke botanical facial serums focused on adding emotional equity and preciousness. The project was to communicate the source of origin and deliver a premium positioning. The solution created a strong point of difference and an own-able asset with the iconic bottle form and new delivery system.
The packaging's visual language and form represent nature at its very best. The design solution was to reflect natures inner workings in a very transparent and vivid way. This is captured through material usage, the frosted glass bottle, the leaf shaped dropper and the brilliant radiographic images.
The visual language is very pared back, giving a real honesty to it. Its shape is derived from a leaf and it is engineered in such a fashion that it holds enough serum for one application.
The bottle is frosted glass with an injection molded plastic applicator. The neck label is self adhesive printed CMYK, plus two spot colours, hot foil stamped with an all-over satin varnish. The carton uses Heaven 42 for its high-white property, providing a pure background for the luminous images. Their depth and detail achieved using stochastic screening. Hot foil stamping and a subtle satin all-over varnish provide the final touches.