Depot Designs Branding and Packaging for Beanopini Lupini Beans

Depot Designs Branding and Packaging for Beanopini Lupini Beans

Depot Creative designed the branding and packaging for Beanopini, a new start-up snack food business. The snack category is saturated with all types of offerings but few are nutritionally comparable to this Mediterranean 'ancient' superfood.

Depot saw an opportunity to educate and captivate consumers about lupini beans by punching out its advantageous nutritional benefits while communicating the simple honesty of this moreish snack. This meant creating a very clear information hierarchy coupled with engaging language to articulate the brand's values and personality.

A bright, vibrant and energetic colour palette sings out the four varieties. The studio selected illustrations over photography to depict the flavours as the illustrations carry with them connotations of craft and traditionalism which are very bound up in this product. The organic shape of the bean was used as a leading graphic device to give the packaging design a bold simplicity with plenty of shelf shout, critical in this very over-crowded and often confusing category.