BrewDog Launches Lost Lager with Naming and Design by B&B studio

BrewDog Launches Lost Lager with Naming and Design by B&B studio

B&B studio has designed the branding for Lost Lager - a new lager released by BrewDog. The design is white, with red type and features a bold unicorn illustration with an edgy, angular feel, rendered in white and silver and created in collaboration with artist Aga Karmol.

"The unicorn is the national animal of Scotland where BrewDog is based," said B&B Strategy Director Lisa Desforges. "We were really keen to reinstate this more traditional relationship and release the majestic beast from its current, somewhat demeaning, role as pool inflatable and rainbow glitter dispenser. The name Lost Lager suggests the unicorn's mythical status, as well as reflecting the product - a dry-hopped pilsner that embodies the way lager used to be made before the monoliths took over."

B&B was keen to infuse the unicorn illustration with an edgy, angular feel, and chose to work with artist Aga Karmol who specializes in linocut in order to achieve this. "Together we created an image that's full of energy and edge, but has a real ghostly feel, especially when rendered in white and silver on the can," explained B&B Design Director Claudia Morris. "The overall effect is of a lost beast brought back to life - the perfect metaphor for a truly hoppy lager."

Photos: Courtesy of B&B studio