B&B studio has designed the identity for Bio&Me, a gut-loving food brand co-founded by leading gut health expert Dr. Megan Rossi. Bio&Me has been created to bring clarity, credibility and convenience to the world of gut health, as well as celebrating the delicious diversity of plant-based eating.
The initial launch comprises four gut-loving granolas, each containing 15 of the 30 different plant-based foods. B&B studio has created the brand from scratch, working closely with Dr. Rossi and CEO Jon Walsh, to deliver the strategic positioning, brand naming and identity, which has been brought to life across multiple touchpoints, from packaging design to digital communications.
In a category full of confusion, misleading claims and products with added unnecessary ingredients, Bio&Me is a gut health brand with trust at its heart. Empowered by the expertise of Dr. Megan Rossi, B&B has created a brand that confidently positions itself around the diversity and abundance that positive gut health thrives on.
The brand design celebrates this positioning, with abundance appearing across every touchpoint of the brand's visual and verbal identity. The design communicates taste and positivity, with a sense of energy combined with warm grown-up foodiness. The name and wordmark, with its bespoke ampersand, invites a personal connection between the individual consumer and the brand, reflecting the understanding that everyone's biome is completely unique to them. Wider communications empower the consumer with real digestible facts about gut health.
The packaging design and website include textured food illustrations to represent the rich variety of multiple plant-based ingredients in the product, while social assets also embody the 'more the merrier' optimism of the brand. The color palette is rich and energizing, whilst retaining a natural earthiness.
"Our brand identity for Bio&Me creates an optimistic language for talking about gut health, expanding consumers' knowledge without taking away from the joy of eating," commented Shaun Bowen, Creative Partner at B&B studio. "Every element of the design embodies this, providing health-conscious consumers with information about gut health, whilst communicating great taste."
Photography: Kimberly Espinel, Courtesy of Bio&Me