B&B Studio Creates Branding for FIX8 kombucha

B&B Studio Creates Branding for FIX8 kombucha

B&B studio has created the branding for kombucha start-up FIX8. Launching in the UK this month and available in three core flavors, FIX8 is a brand born from the idea of positive addiction.

In a nod to the health benefits of kombucha - including improved digestive health and increased energy levels - the new identity for FIX8 appeals to the core kombucha consumer for whom wellness is a positive addiction, with a commitment to health trends that goes above and beyond the norm. Bold colours and graphics express the energizing sensation of consuming the drink, and layered, repeated imagery brings the identity to life - reflecting the living cultures within each bottle.

"When you look at the kombucha category, the same design codes appear again and again," said Shaun Bowen, Creative Partner at B&B studio. "A modern take on apothecary bottles, scientific language to explain the complex fermentation process and the languages of other beverages.

"The live cultures and unique taste of kombucha are widely-known to result in a 'buzz' when consumed and the identity for FIX8 reflects this with a vibrant colour palette, a direct tone of voice and graphic, layered imagery to evoke an obsessive, addictive feel. With FIX8 we wanted to celebrate the commitment of buzz seekers - the core consumers in the wellness sector addicted to a healthy lifestyle."

Photos: Courtesy of B&B