Elmwood Creates New Brand Identity for Innovative Subscription-based Stirrd Brand

Elmwood Creates New Brand Identity for Innovative Subscription-based Stirrd Brand

Elmwood has created a brand identity for Stirrd - a premium online confectionery brand. Elmwood was responsible for naming, packaging, product proposition, structural pack design, website design, photography and art direction, and font creation.

Elmwood developed the central brand idea of "Take life full on" for Stirrd, which will be launched with a targeted digital campaign, created by Manc Frank, to direct shoppers to the brand's e-commerce website where they can purchase the product for delivery to their door via a monthly subscription. Agency partner AND Digital created the e-commerce solution and built the website based on Elmwood's guidance and direction.

The agency's brand identity reflects that Stirrd provides a full-on flavor and indulgence, the expressive typography and drizzles emphasizing that the products are freshly stirred by hand and that the different flavors and textures will stir your senses in various ways.

Stirrd came to life as a brand through Elmwood's bespoke naming process, the name conveying the sense that the product is raw, real, handmade, and emotive. The process also led to the development of a rotating 'R' in the brand name to communicate the spirit of the product.

"The process we've taken with Stirrd has mirrored the brief - hands-on and raw," said Joe Cooke, Designer at Elmwood. "We've mixed batches of fudge to immerse ourselves, smashed butterscotch for photoshoots, drizzled the new brand typeface by hand, and tasted plenty of sweets along the way."

Photos: Courtesy of Elmwood