Creuna Norway has created a new brand identity for The City of Oslo. Oslo is a thousand years old, yet thoroughly modern with world-class municipal services. Over time, clutter had built up in the city's identity, and about 250 logos were in use. As a result, Oslo's residents didn't recognize much of the good work that their government actually did. In addition, it was estimated that this fragmented approach cost the municipality over €4 million each year to maintain.
Creuna worked with the city to clarify its identity and created a new logo, by simplifying the city's seal; and a flexible system inspired by shapes from Oslo's streetscapes and architectural details. Infinitely reconfigurable, the shapes can also spell 'Oslo.' The new custom typeface, Oslo Sans, inspired by generations of city street signs and supports universal design requirements.
The new identity is unified yet flexible, allowing all communication styles and tones - from authoritative to playful. It is a great tool to help Oslo and its residents continue to connect and thrive together.
Photo: Courtesy of Creuna
more: creuna.com (103)