Advertising and Promotion

Advertising and Promotion

Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency.

Amazon

Author Chris Hackley, Rungpaka Amy Hackley

ISBN 9781473997998

Category Advertising Books

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