Storytelling in Luxury Fashion

Storytelling in Luxury Fashion

Storytelling in Luxury Fashion examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.

Amazon

Apple Books

Author Amanda Sikarskie

ISBN 9780367901288

Category Advertising Books

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