The Advertising Handbook

The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies.

Amazon ($42.03)

author Jonathan Hardy, Iain Macrury, Helen Powell

isbn 113867883X

category Advertising Books

Last updated Write a Review
Dexigner may receive a commission from purchases made via links on this page.