Advertising Creative: Strategy, Copy, and Design

Advertising Creative - Strategy, Copy, and Design

Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes-the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University.

Amazon

Author Tom Altstiel, Jean M. Grow, Marcel Jennings

ISBN 9781506386966

Category Advertising Books

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