Paid Attention: Innovative Advertising for a Digital World

Paid Attention - Innovative Advertising for a Digital World

Spanning communication theory, neuroscience, creativity and innovation, media history, popular culture, branding, and emerging technologies, Paid Attention explores how ideas move people and how advertising can and should change in response to changes in the communication landscape. Packed with real-world examples of campaigns from companies including Sony, Red Bull and HP, the book also contains practical advertising and branding templates and toolkits.


Apple Books ($23.99)

author Faris Yakob

isbn 0749473606

category Advertising Books

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