Duffy & Partners unveiled its newest identity design for Brewery Ommegang. Duffy's design embodies the balance of Belgian tradition and heritage with American imagination and innovation. The perfect marriage of Belgian brewing and American Craftsmanship, Brewery Ommegang's brand identity honors its heritage and celebrates the innovation of American craft.
Ommegang's label for each beer is inspired by ingredients, a unique process and a bit of storytelling folklore. The brand language provided for a myriad of applications - from labels to tap-handles, shippers, a cafe, a visitor center, point-of-sale materials, a delivery truck and bar swag.