CuldeSac has created a new identity and pop-up store for legendary Valencian beer Turia Marzen.
Casa Turia, the pop-up store that sprung up in the centre of Valencia, was created in order to make a reference point to show off all of the values that have always accompanied the brand, as well as its heritage linked with the growth of its city of origin, its culture and the lifestyle of its people. Casa Turia tries to be that crucible where all of these ingredients can fuse together and present Turia Marzen in its new 330 ml bottles.
Furthermore, CuldeSac has performed a branding exercise that consists of translating the Turia Marzen experience to online and offline communication media, including their presence on social networks, website, audiovisual material and collaterals.