Seymourpowell Makes a Splash with Silent Pool Distillers

Seymourpowell Makes a Splash with Silent Pool Distillers

Seymourpowell has created the branding and packaging for Silent Pool Distillers' first national and eponymous spirit, an artisan gin distilled in a historic location in the Surrey Hills.

Born out of a passion for distilling excellence and a desire to create a unique spirit drinking experience, Silent Pool Distillers was the dream of a group of individuals drawn together by a common passion for the precision and innovation of craft distilling. With an aspiration to create artisan spirits in a historic location in the Surrey Hills the entrepreneurial team approached Seymourpowell, to turn their vision into reality. With this brief in place, Seymourpowell created the company brand identity, capturing the spirit and tone of the fledgling distillery.

Visiting the distillery, nestled in the depths of the wooded Surrey Downs, offered the first droplets of inspiration, which distilled into the essence of the brand 'Instinctive Precision.' 'Instinctive' representing the confidence in their collective intuition, albeit based on real depth of experience in their various fields of expertise. 'Precision' captures the love of detail, intricacy and accuracy required to get the delicate balance of botanicals used in their gin making process.

The natural spring source of The Silent Pool used to distil and blend its fine spirits was to play a critical part in not only the brand name but also the beautifully crafted gin bottle, which is the flagship product for Silent Pool Distillers.

"This has been a great project, seeing the raw energy and ambition of this diverse group of individuals transform into a focused brand and hugely successful product," said Neil Hirst, Seymourpowell Director of 3D Branding. "Our collaboration has been totally complimentary and the resulting design and its success is a testament to the relationship."

With the brand identity in place the team at Silent Pool Distillers asked Seymourpowell to create a unique and highly desirable brand and packaging design for the Silent Pool Gin that would appeal to gin aficionados and bartenders alike. The final bottle needed to express this premium product, drawing inspiration from the Silent Pool itself, the legend of the spirit of a doomed maiden pursued into the pool by Prince John, the bespoke ingredients and of course the instinctive precision which represented the heart of the brand. In addition there was the desire to create a strong visual signature that consumers would recognise without reading the brand name, and which would also work when the bottles were backlit in high-end bars.

The result, a multi award-winning design which combines a physical representation of the complex flavor combinations needed to create a one-of-a-kind gin with the mythology of Silent Pool. The striking aqua-green waters of the pool are embodied in the glass and stopper colour and the copper decoration is inspired by the copper of the beloved Holstein still used to distill the handcrafted gin. The intricate copper illustrations entwine elements of the legend and all 24 of the botanicals used to create Silent Pool Gin's refined profile.