B&B studio has created the new brand identity and packaging for Just Bee, a natural spring water enriched with a single drop of honey. In a competitive category, the brand wanted to create an iconic look with personality that would communicate the benefits of the product and secure interest from health conscious consumers and retailers alike.
The new geometric bee icon is the hero of the design, with bright, clean colours used in the body to indicate one of the three different flavour variants and the wings a uniform 'water' blue to emphasise the inherent refreshment of water in the product. A single golden drop between the words 'honey water' illustrates that a single drop of honey is used.
"The bee quickly became our hero, which has a lot of folklore associated with it," explained Shaun Bowen, Creative Partner at B&B studio. "But we also had to ensure that the bee image was not reminiscent of bee designs found on honey jars. Our final bee icon is modern and crisp, but there's a touch of warmth and friendliness to it, which the element of hand written style type for the flavour description also adds."