B&B studio has unveiled the new brand identity for craft drinks specialist ROCKTAILS. Delivering a botanical blend for the epicurious, ROCKTAILS represent a fresh, sophisticated approach to alcohol-free drinks. B&B studio has introduced a refined yet characterful brand identity to reflect the quality of the drink, craft of the steam-distillation process and character of the flavor.
ROCKTAILS' dedication to craftsmanship has been an inspiration for the design, with B&B working with a printmaker to design a bespoke back label for the bottle, viewed through the clear glass and showcasing the botanicals through the purity of the drink within. A diamond-shaped label on the front of the bottle and tasting notes nod to the sophistication of the spirits industry, adding weight to the blend's complex, layered botanical flavour.
B&B's concept for the ROCKTAILS brand was born out of the creative idea of 'exquisite combinations,' inspired by the brand's fusion of art, nature and science. As a result, a mermaid - the most exquisite of combinations - has been introduced as the brand's icon. Holding botanicals aloft as a crest on each bottle, she is represented as a modern icon, kept simple and polished, and finished in metallic copper as a subtle link to the pots used in the ROCKTAILS distillation process.
"Recent growth in the zero-proof market has seen the rise of a discerning consumer seeking more mature botanical flavours rather than copycat alternatives," commented Shaun Bowen, Creative Partner at B&B studio. "People like to understand what they are drinking and the story behind it.
"We worked with ROCKTAILS to ensure that every step of the craft journey is communicated in their new identity, from illustrations of the ingredients to the signature of the master distiller and copper tones that nod to the stills used during the distillation process."