Denomination has developed the strategic brand positioning, packaging and guidelines for Underground Spirit - an independent, multi-award-winning vodka and gin distillery. The fresh new look draws on Underground Spirit's Canberra roots and emphasizes the science behind the uniquely smooth spirits.
The new brand identity uses a stylized map of Canberra and a snowflake shape - direct references to the provenance of the brand and the patented ultra-cold purifying 'cryofiltering' process. The holographic tamper seal brings a scientific feel to the bottles, echoing the innovative filtering method.
Denomination's use of a muted color palette for the range was inspired by the colors of the Canberran and Australian landscape, reflecting the quality of the local, natural ingredients and the finish of the product. Metallic ink on uncoated stock provides a beautiful, smooth and natural finish.