Lewis Moberly Designs Packaging and Branding for Tidal Rum

Lewis Moberly Designs Packaging and Branding for Tidal Rum

Lewis Moberly has created the brand identity and packaging design for Tidal, a new rum launching in the UK this month. A pale golden island rum infused with Pepper Dulse for a salty sweetness, Jersey-based Shorts Boy Distillery has produced a product made possible by the extreme tides of the Channel Isles that allow these short seaweed tendrils to flourish.

The Tidal bottle is defined by gently curved shoulders and a solid wooden stopper. The graphics have an enigmatic simplicity framed by the brand story. Wrapped in branded tissue which follows the contours of the coastal tides Tidal is presented in a contrasting canister.

Lewis Moberly also created the Shorts Boy Distillery identity. Shorts Boy Distillery is the brainchild of entrepreneurs and Jersey foraging enthusiasts Ben Clyde-Smith and Harry Coulthard.

Photos: Courtesy of Lewis Moberly