B&B Studio recently designed the branding for the Belgian alcoholic ice cream brand 'LiQ.' Launching with six bold flavors, each ice cream or sorbet in the LiQ range brings together a well-loved cocktail or dessert with a hit of alcohol.
B&B introduced the name 'LiQ' as a playful take on the process of eating ice cream and the blend of liquors - including bourbon, amaretto, and whiskey - found in the products.
A white background to the pack reinforces the lightness of the product, paired with a strong palette of bright colors brought together in a swirling pattern in reflection of the blend of flavors. Filling both the large-scale logo and lid of each pack, the bold patterns ensure that the brand is instantly recognizable in all freezer styles, whether in eye-level shelving units or lower-level drawers. The visual and verbal identity translates into wider brand communications through its strong tone of voice and blended color palette.
Each of LiQ's ice cream tubs and spoons are 100% biodegradable. B&B studio's production experts developed a smart color palette to enable all flavor variants to be printed together in one production run, rather than individually. This initiative empowered the brand to work with biodegradable packaging printers, demonstrating that with the right design and production expertise, brands don't have to compromise their look and feel with being sustainable.
"LiQ is a brand that celebrates the indulgence of ice cream and the sophistication of well-crafted cocktails in a playful way," said Shaun Bowen, Creative Partner at B&B studio. "It's decadent, stylish and grown-up but with a tongue-in-cheek attitude that extends beyond the pack into the full brand world, from social media to pop-ups.
"LiQ's biodegradable tubs show that a proactive approach to sustainability can be achieved without design sacrifice. The brand feels indulgent and luxurious whilst being environmentally responsible."