The Digital Metrics Field Guide
The Digital Metrics Field Guide is the definitive reference for companies of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or social media. This book provides insight into what metrics are available, what is known about them, how to select them, and how to analyze and report on them in ways that help with understanding the impact of digital initiatives. The Digital Metrics Field Guide is the first-ever all-encompassing compendium of digital advertising and marketing metrics for professionals.
Author Stephen D. Rappaport
Category Advertising Books