Surreal Photography and Effective Advertising
Surreal photography is adopted in advertisements to achieve strong appeal to the customers. It rests on aesthetical manipulation of imageries of real life objects to drive home adverts information in a more functional way. In other words, Surreal photography is not an arrangement of abstract pictures. Rather, the images are real life images carefully put together in an innovative and a far-from-conventional manner to project the message of the surrealist effectively. This book provides a useful foundation for the study of surreal images in advertising.
Author Dr Raqee S. Najmuldeen
Category Advertising Books