Copy Paste: How Advertising Recycles Ideas

Copy Paste - How Advertising Recycles Ideas

Copy Paste, Joe la Pompe's third book, campaigns for more creativity. Through over six hundred ad campaigns featuring under three hundred original concepts, the volume begs the question: coincidence, phenomenon, or shameless plagiarism? Copy Paste provides the images and allows the reader to make the judgment call. A visual lesson in originality: selected campaigns possess unique hashtags that allow readers to interact with Joe la Pompe's extensive research, cast their opinion online, and make their own judgements.


Author Joe La Pompe, Mike Koedinger

ISBN 9789995933197

Category Advertising Books

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