Advertising: Principles and Practice
The most exciting, practitioner-based introduction available to the field of advertising. Exceptionally real-world in focus-with examples, issues, and applications interlaced throughout-this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved.
Author William Wells, John Burnett, Sandra E. Moriarty
ISBN 9780130477224
Category Advertising Books