Art and Advertising
Art and advertising are often seen as potential enemies, with the one being free from commercial concerns and the other dependent upon them. In this clearly written and wide-ranging book, Joan Gibbons argues rather for a mutually enriching relationship between the two, showing how artists have reached a wider audience by embracing the tactics and mass media of advertising, and how advertising has employed issues and strategies of contemporary art.
Author Joan Gibbons
ISBN 9781850435853
Category Advertising Books