Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process.
Analysing Design Thinking: Studies of Cross-Cultural Co-Creation brings together 28 contributions from internationally-leading academics with a shared interest in design thinking who take a close look at professional designers working on a project that not only involves soft deliverables, but where a central role is played by co-creation across multiple, culturally diverse stakeholders.
Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers.
Designers and front-enders have a unique advantage in solving the cultural problems in business that are sucking the life out of us. Several, in fact. The principles discussed in this book derive from the perspectives and skillsets we already use daily: empathy, objectivity and, yes, ample creativity.
California: Designing Freedom examines California's enormous impact on contemporary design, from the counterculture of the 1960s to the tech culture of Silicon Valley. On a more expansive level, this book explores the idea that California has pioneered tools of personal liberation - from LSD to surfboards and iPhones. This ambitious survey brings together political posters and portable devices, but also looks beyond hardware to explore how user interface designers in the San Francisco Bay Area are shaping some of our most common daily experiences.
How things are made is changing. The digital and physical are uniting, from innovative methods to sense and understand our world to machines that learn and design in ways no human ever could; from 3D printing to materials with properties that literally stretch possibility; from objects that evolve to systems that police themselves. This book illustrates these transformations, showcasing stories and images of people and ideas at the forefront of this radical wave of innovation.
With entries on design icons from I.M. Pei's glass pyramid to the humble baguette, Le Monde newspaper to Le Corbusier's striking Maison La Roche, Paris in Fifty Design Icons builds an intricate portrait of Europe's most romantic city.
Colour Design: Theories and Applications provides information on a broad spectrum of colour subjects written by seasoned industry professionals and academics. It is a multidisciplinary book that addresses the use of colour across a range of industries, with a particular focus on textile colouration. Part One deals with the human visual system, colour perception and colour psychology, while Part Two focuses on the practical application of color in design, including specifically in textiles and fashion. Part Three covers cultural and historical aspects of colour, as well as recent developments, addressing areas such as dyes and pigments, architecture, colour theory, virtual reality games, colour printing, website development, and sustainability. This revised, expanded, and updated edition reflects recent technological developments, and new industry priorities.
From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.
Food Design in Italy delves into the innovative and visually stimulating world of top Italian foods. Eighty well-known Italian food products from the nineteenth century to the present day have been chosen and placed in broad historical contexts. The book tells the story of all the design phases of each item-from the initial conception of the idea to its shape, packaging, communication, and advertising. A range of visuals, including original projects drawings, posters, and magazine and television advertisements accompany informative text discussing the role of each brand and its impact on consumers' personal habits.
This wide-ranging overview of design in everyday life demonstrates how design shapes our lives in ways most of us would never imagine. The author, a leading expert in social and psychological issues in design, uncovers the gender, age, and body biases inherent in the designs of common products and living spaces that we all routinely use. From the schools our children attend and the buildings we work in to ill-fitting clothes and one-size-fits-all seating in public transportation, restaurants, and movie theaters, we are surrounded by an artificial environment that can affect our comfort, our self-image, and even our health. Defined by Design aims to teach readers to recognize the hidden biases in certain products and places and to work for more intelligent and healthy design in all areas of life.
A book about little-known (un)useful facts from the creative field. Structured as a dictionary, it includes meaningful information, idle gossip and anecdotes from A to Z. This is where Coco Chanel, David Carson and Chupa Chups come together and create inspirational connections and knowledge.
In this insightful, irreverent, and beautiful exposition of the design process, one of the world's most prolific practitioners proposes an absolutely clear distinction between Design and Art. Lockard asserts that the design profession itself accepts and often promotes a misleading definition of design, and here challenges professionals, their clients, and students of design to examine the fundamental nature of the discipline.
Visual thinking and drawing are both becoming increasingly important in today's business settings. A picture really can tell a thousand words. Visualisation is a crucial part of the journey for companies seeking to boost enterprise agility, break down silos and increase employee and customer engagement. Visualising thought processes can help break down complex problems. It empowers teams and staff to build on one another's ideas, fosters collaboration, jump-starts co-creation and boosts innovation. Visual Thinking will help brush aside misconceptions that may have prevented you using these techniques in your workplace.
E> reflects the fundamental belief that design is integral to everything we do. It captures a dialogue that author, Tim Kobe, has been engaged in for over twenty-five years at Eight Inc.; a dialogue that reflects on the nature of how to see design, and in turn, the book showcases how Eight Inc. has used this process, across multiple platforms, in projects for Apple, Virgin Atlantic Airways, Nike, Coca Cola, Knoll, and Citibank. This book is not a treatise on do's and don'ts of design or business. It is a reflection on the nature of how to see design.
Critical Design is becoming an increasingly influential discipline, affecting policy and practice in a range of fields. Matt Malpass's book is the first to introduce critical design as a field, providing a history of the discipline, outlining its key influences, theories and approaches, and explaining how critical design can work in practice through a range of contemporary examples.
In this series, the Design Museum looks at the fifty design icons of major cities around the world - icons that, when viewed together, inherently sum up the character of their city. Covering anything from buildings, monuments and iconic designers to a classic film or street sign, these books explore a tapestry of infamous designs, all with their own story to tell. One part design history, one part visual guidebook, this fascinating series unlocks the design stories of the biggest, most creative cities in the world. Berlin's turbulent history has led to a wealth of innovative, evocative designs. From the TV Tower and Jewish Museum to the S-Bahn and even Doner kebab kiosks, the Design Museum reveals the fifty design icons that tell the story of the city.
Designing for Service brings together a wide range of international contributors to map the field of service design and identify key issues for practitioners and researchers such as identity, ethics and accountability. Designing for Service aims to problematize the field in order to inform a more critical debate within service design, thereby supporting its development beyond the pure methodological discussions that currently dominate the field. The contributors to this innovative volume consider the practice of service design, ethical challenges designers may encounter, and the new spaces opened up by the advent of modern digital technologies.
Now, more than ever, we need to create meaningful alternative realities for humanity. This Human, written by Dr. Melis Senova, helps you reflect, observe and master yourself so your work is more effective and your impact longer-lasting. This book unveils the mindsets that occur, and need to occur, to ensure this level of impact can be manifested in the world.
Designer Maker User traces the evolution of design, from its roots in the Industrial Revolution to its transformation by the digital explosion. Rather than present a conventional chronology, this book focuses on the continuing interaction between the three key players - Designers, Makers and Users - and the role of design in modern society.
The Story of the Design Museum charts the story of the museum's life from its inception as the Boilerhouse Project to twenty-five years of groundbreaking exhibitions at Shad Thames. The book begins with a foreword by the founder of the Design Museum Sir Terence Conran, and concludes with an essay from the museum's architect, John Pawson, accompanied by stunning images of the iconic and newly renovated Commonwealth Institute Building, the museum's new home.
Practice-Based Design Research provides a companion to masters and PhD programs in design research through practice. The contributors address a range of models and approaches to practice-based research, consider relationships between industry and academia, researchers and designers, discuss initiatives to support students and faculty during the research process, and explore how students' experiences of undertaking practice-based research has impacted their future design and research practice.
Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.
This book outlines the new concept of user engineering and covers the diversity of users, along with the business process that includes the design and the user's experience processes. Although the concept of user experience (UX) has become popular, the definition and the methodology are still ambiguous. User engineering is similar to the user-centered design, but differs in that its scope is not limited to the design process but concerns the whole manufacturing process and the whole usage process, i.e., the whole lifecycle of an artifact. User's perspective is strongly emphasized in this book, hence, its stance is far from that of the marketing approach that usually fails to notice the life and experiences of users after the purchase of an artifact as consumers.
Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Thomas A. Stewart and Patricia O'Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C; are not designed for service-to provide an experience that matches a customer's expectations with every interaction and serves the company's needs. When customers have more choices than ever before, study after study reveals that it's the experience that makes the difference. To provide great experiences that keep customers coming back, businesses must design their services with as much care as their products.
Written by Gaby Crucq-Toffolo and Sanne Knitel, 'Concept Code' introduces you to the world of concepts in an accessible, inspiring and activating manner, and with an international perspective. It challenges you to get started on developing concepts with the use of a method, developed by the authors. It guides you through every stage of bringing an idea to life and letting it grow into a fully matured concept. It also provides insight into the importance of the consumer's mind and what role this plays in making a concept successful. In 7 chapters the book discusses how the stages of concept thinking are connected and how you can apply that connection in the concept development process.
By the People: Designing a Better America - the third volume in Cooper Hewitt's series on socially responsible design, which began with Design for the Other 90% - examines how design is effectively challenging poverty and social inequality across America. The book explores current social, economic and environmental issues in America with a particular focus on marginalized and underserved communities. By the People features design projects organized into six working themes: Act, Save, Share, Live, Learn and Make. It features design solutions that expand access to education, food, health care and affordable housing; increase social and economic inclusion; offer improved alternative transportation options, and provide a balanced approach to land use between the built and natural environments.
From the 18th century to the present, Design: The Whole Story covers every aspect of design in one single, spectacularly designed volume. This chronologically organized compendium guides readers through the evolution of modern design, from its emergence in the 18th century to the present. Generously illustrated chapters trace the development of design: the classical revival, the "Art for All" movement, the Japanese influence and Art Nouveau. From there it explores topics such as how the industrial revolution changed the way we create and consume products; identity and conformity in the postwar world; brand loyalty and the counterculture; "Industrial Chic" and "Style Bibles"; the Digital Age and design with a conscience.
Drawing in the Design Process: Characterising Industrial and Educational Practice traces the evolution of design-based drawing through analysis of a series of research projects from the 1980s to recent years that have sought to characterize the changing practices of design within various industries. Built on more than three hundred interviews with designers, academics, and design students, and an exhaustive analysis of thousands of drawings, it aims to generate discussion around historical and contemporary models of the design process.
Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You'll learn to develop products and features that improve your business's bottom line while dramatically improving customer experience.