Envisioning what we need, when it doesn't yet exist: this, Thomas Fisher tells us, is what design does. And if what we need now is a better world-functioning schools, working infrastructure, thriving cities-why not design one? Fisher shows how the principles of design apply to services and systems that seem to evolve naturally, systems whose failures sometimes seem as arbitrary and inevitable as the weather. But the "invisible" systems we depend on for our daily lives (in education, politics, economics, and public health) are designed every bit as much as the products we buy and the environments we inhabit-and are just as susceptible to creative reimagining. Designing Our Way to a Better World challenges the assumptions that have led to so much poor performance in the public and private realms: that our schools cannot teach creativity, that our governments cannot predict the disasters that befall us, that our health system will protect us from pandemics, that our politics will remain polarized, that our economy cannot avoid inequality, and that our industry cannot help but pollute the environment. Targeting these assumptions, Fisher's approach reveals the power of design to synthesize our knowledge about the world into greater wholes.
Danish Modern explores the development of mid-century modernist design in Denmark from historical, analytical and theoretical perspectives. Mark Mussari explores the relationship between Danish design aesthetics and the theoretical and cultural impact of Modernism, particularly between 1930 and 1960. He considers how Danish designers responded to early Modernist currents: the Stockholm Exhibition of 1930, their rejection of Bauhaus aesthetic demands, their early fealty to wood and materials, and the tension between cabinetmaker craft and industrial production as it challenged and altered their aesthetic approach. Tracing the theoretical foundations for these developments, Mussari discusses the writings and works of such figures as Poul Henningsen, Arne Jacobsen, Hans Wegner, Nanna Ditzel, and Finn Juhl.
Ten years ago, the designer Hella Jongerius began a research project for the Swiss furniture company, Vitra, to study the properties and possibilities of colors, textures, finishes, and materials This long-term project has resulted in the Vitra Colour & Material Library, which is dedicated to the establishment and further development of an intelligent system of colors, materials, and textiles that make it easy to create inspiring environments in offices, homes and public spaces. In the book I Don't Have a Favourite Colour, Hella Jongerius describes her method of research and the application of its results to the Vitra product portfolio.
Remaining relevant as a creative professional takes more than creativity - you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.
People that are good at having ideas are good at seeing connections. By enhancing people's ability to see connections, you can teach them to become more creative. The Secret of The Highly Creative Thinker, written by Dorte Nielsen and Sarah Thurber, is a dynamic balance of theory, technique and exercises, and offers hands-on advice on how to enhance your innate creativity through seeing connections, supported by the latest neuroscience.
Twenty Over Eighty is a collection of insightful, intimate, and often irreverent interviews with twenty architecture and design luminaries over the age of eighty. Revealing conversations with leaders from a variety of fields-including graphic designers Seymour Chwast, Milton Glaser, Lora Lamm, and Deborah Sussman; architects Michael Graves, Denise Scott Brown, and Stanley Tigerman; urbanist Jane Thompson; industrial designer Charles Harrison; furniture designer Jens Risom; and critic Ralph Caplan-spotlight creators, thinkers, and pioneers whose lifelong dedication to experimentation and innovation continues to shape their disciplines well into their ninth decade.
Are our innovation efforts aligned to the challenges of our times? We face high costs, global competition, low productivity, and technology disruptions. Our education system is geared towards solving known problems through an inductive thinking mindset. We have relied on massive technology investments as our source of competitive advantage, but our growth is declining. If we want to maintain our standard of living, we need firms to grow. Firms therefore need a new approach to innovation, one that focuses on customer engagement in its business model. The concept of design thinking is often described as the mindset for firms to make this transition. But with so much being written on design thinking, why do so many firms struggle to adopt this mindset and make this transition?
Bringing together a broad range of contributors including art, architecture, and design academic theorists and historians, in addition to practicing artists, architects, and designers, this volume explores the place of the sketchbook in contemporary art and architecture. Drawing upon a diverse range of theories, practices, and reflections common to the contemporary conceptualisation of the sketchbook and its associated environments, it offers a dialogue in which the sketchbook can be understood as a pivotal working tool that contributes to the creative process and the formulation and production of visual ideas.
The Little Book of Design Research Ethics is about ethical practices in design research. It integrates more than a quarter-century of IDEO experience with advice and recommendations from ethicists as well as codes of conduct in related professions, from journalism to market research. Though it was originally created for IDEO designers, the book offers applicable guidance to a wide range of situations in which it's crucial to build relationships of trust.
Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society.
As the distinction between the digital and the material world becomes increasingly blurred, the ways in which we think about design are also shifting and evolving. Digital Materialities presents twelve chapters by scholars and practitioners working at the intersection between design and digital research in the UK, Spain, Australia and the USA. By incorporating in-depth understandings of the digital-material world from both the social sciences and design, the book considers how this combined knowledge might advance our capacity to design for the future.
British Design brings together leading international scholars, designers and journalists to provide new perspectives on British design in the last sixty years, and how it at once looked back to the past with the continuation of traditions that spoke to Britain's design heritage, and looked forwards with the embrace of modernist and postmodernist style. The book responds to and develops new ways of understanding the recent history of design in Britain, with case studies on designed spaces and objects, including domestic interiors, retail spaces, schools and university buildings and transport.
Design is everywhere: it influences how we live, what we wear, how we communicate, what we buy, and how we behave. In order for designers to design for the real world, defining strategies rather than just implementing them, they need to learn how to understand and solve complex, intricate and often unexpected problems. This book is a guide to this new creative process.
Shut Your Monkey by Sketchbook Skool founder and artist Danny Gregory is about that pesky voice in your head that prevents you from expressing yourself creatively. It whispers in your ear, and sabotages your work before it's completed. In his new book, Gregory uses drawings, photographs, and motivational writings to communicate valuable knowledge on the creative process, gathered from his years working in the advertising and design industry. He offers a window into the workings of one's inner critic, and teach readers how to put it in its place.
Creative and copywriter Seema Sharma challenges you to get more ideas out of your day. With Write Nothing In Here she wants to engage and inspire people to come up with concepts without any brief; indeed, with the help of nothing.
A perfect source of inspiration for any professional in the visual arts, this innovative book presents one hundred sensational examples of eye-opening color design, complete with all the information you need to reproduce them faithfully on screen or in print.
Simplicity: A Matter of Design offers a set of terms that allows us to discuss simplicity in design with precision. It looks into the basics of simplicity and researches more in depth three aspects of design: functionality (simplicity for comfort), aesthetics (simplicity for pleasure), and ethics (simplicity for conscience). There is an extra chapter on simplicity in communication.
Change Ahead, by the author Carola Verschoor, is about the emerging practices at the intersection of business strategy, research, and design. It reveals her philosophy, working processes, and approaches to business creation and development. It introduces the need for an adventurous, explorative mindset in order to grow businesses that last by creating meaning and relevance with and for people.
Design the Life You Love uses a simple but proven creative thinking and design process to give ordinary people new tools to think about life differently, and also includes fascinating examples from the world of art and design that relate to each step of the process, plus guided creative exercises. Turn constraints into opportunities with optimism and holistic thinking using four simple steps: taking the whole apart, forming a new point of view, putting it back together, and giving it form. The striking design and Ayse Birsel's hand-drawn art and type set off her brilliant, life-changing design process, empowering and inspiring readers to create a better life.
Transparency is a powerful attribute in design, carrying a personality that can be as glaring as hues. It extends and limits vision, spawns a sense of presence and absence and conceals and reveals content, luring viewers into exploring what lies beneath and beyond. In three sections sorted by opacity, transparency and then everything in between, this book unveils the mutable visual experiences of transparency and how they can be achieved through the inventive use of materials, paper and printing. Encompassing brand identities, product packaging, photography as well as installations, the 110 select works demonstrate how transparency is interpreted anew in design.
The Design Studio Method is a creative problem solving process that allows you to quickly generate ideas, evaluate them, and reach consensus, achieving that balancing act. This book simplifies the complicated method, explaining each step, each participant's involvement, and how to adapt the method to your needs.
Young, hungry, interdisciplinary designers and artists are gathering to form small teams to tackle personal and commissioned projects, while challenging outdated views of authorship and agency-based assembly line production. Armed with cheap gear and accessible software, they can design anything for anyone, proudly leaving their mark on what they create. CO LAB offers a set of contextual essays on facets of collaboration and concludes with a highly diverse range of case study interviews.
Design: The Definitive Visual History is a gorgeous and informative book cataloging everything from iconic designers to objects. This massive and colorful book profiles famous designers such as Alvar Aalto, Frank Gehry, and Philippe Starck and includes stunning images of buildings and interiors.
Cross-industry innovation is a clever way to jump-start your innovation efforts by drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain. This inspirational, visual and elegantly illustrated business book presents key strategies and concrete tools for cross-industry innovation.
This book challenges you to go against your default ways of thinking in order to write, design, and build something extraordinary. Featuring more than 100 challenges, exercises, and prompts, each page guides you as you push past the way you normally see the world and uncover all-new possibilities and ideas. The Creativity Challenge teaches you that you already have immense creative potential in you-you just need to tap into it.
Nimble is designed to help creative professionals cultivate the mental agility needed to thrive in today's digital age. This book focuses on providing creatives and aspirants with the tools and resources needed to generate and execute big ideas including: platforms that build community, branded utilities, high-quality branded entertainment, disruptive business models, marketing as service, and product designs that make our lives better.
How to Have Your Cake and Eat It Too is written for the manager with little time, in the spirit of the 80-minute MBA. The book is about improving costumer experiences - about designing a whole service, from the moment the customer starts thinking about the possible purchase until the end of the life cycle of the product. The perfect book for all business readers who are looking for an accessible introduction to the topic: short, concrete with tangible benefits clearly defined. It offers a method for adding more value for your clients and create a competitive edge.
The Service Innovation Handbook provides a language and practical concepts for understanding what is involved in service innovation design; 15 practical tools to stimulate creative approaches at the early stages of service innovation design and 16 cases demonstrating how different kinds of organizations have gone about designing their services. The book is aimed at people studying or working in organizational contexts trying to tackle complex challenges through service innovation who might come from a background in design, user research, IT, management, policy or entrepreneurship.
Celebrated independent filmmaker Gary Hustwit's Design Trilogy famously brought in the insight of experts to beautifully present the subjects of typography, graphic design, urban design, architecture, and industrial design. This book features complete interviews from all three films in the Design Trilogy, including 100 hours of never-before-released conversations, with a foreword and notes on each interview by Gary Hustwit.
In Oblique Drawing, Massimo Scolari investigates "anti-perspective" visual representation over two thousand years, finding in the course of his investigation that visual and conceptual representations are manifestations of the ideological and philosophical orientations of different cultures. Images prove to be not just a form of art but a form of thought, a projection of a way of life. Scolari's generously illustrated studies show that illusionistic perspective is not the only, or even the best, representation of objects in history; parallel projection, for example, preserves in scale the actual measurements of objects it represents, avoiding the distortions of one-point perspective.