Packaging Design News
FLA Future of Branding Week 2020
Future London Academy's (FLA) 2020 Future of Branding Week will be held June 22-26 in London. This one-week learning adventure is for people who want to understand what differentiates a good brand from a great one, how to create a legacy and what you need to know to succeed globally. This program will help you to stay up-to-date with the newest trends in the industry, become better at what you do and find new ways to develop your career.
Bluemarlin Rebrands Mooncup
Mooncup has undergone a complete brand refresh created by bluemarlin. The rebrand supports the period care company's shift from a discreet alternative to a confident category leader, strengthening its stand out in the growing menstrual cup market that it was instrumental in establishing.
European Product Design Award 2020
The 2020 European Product Design Award is now open for entries. The Award recognizes the efforts of talented international product designers who aim to improve our daily lives with their practical, well-thought-out creations.
Design Bridge Creates Packaging Design for Fortnum & Mason's New Chocolate Range
Design Bridge has created the designs for a 'wild and rebellious' new range of Fortnum & Mason chocolates.
Riser Redesigns Nurture Me Nature
After suffering years of digestive pain, Marina, Nurture Me Nature's founder, wanted to create a healthy product that would make her stomach, and her tastebuds, feel happy. So she started the world's first and only company making organic, paleo, nut- and gluten-free, seed-based baking mixes.
PB Creative Designs Identity and Packaging for AXE WILD
PB Creative has created a new range identity and pack designs for male grooming brand AXE.
B&B Studio Designs New Brand Identity for Raw Halo
B&B Studio has designed a new brand identity and packaging for raw chocolate brand Raw Halo. Raw Halo pushes raw, vegan chocolate to a new level in terms of taste, quality and ingredients - all without sacrificing on flavor.
Marking Awards 2020
Organized by Food & Beverage Innovation Forum (FBIF), Marking Awards is a food and beverage packaging design contest.
Bulletproof Crafts Luxurious Branding and Packaging for Soapsmith
Bulletproof has crafted a contemporary new branding and packaging for the award-winning London-based soap and body care brand, Soapsmith.
Precipice Designs Launch Campaign and Packaging for Braun Audio LE Smart Speakers
Precipice Design has created the campaign and new packaging to relaunch Braun's iconic LE speaker range by Dieter Rams - their bold return to the audio world.
B&B Designs New Identity for Savoury Snack Bar, The Savourists
B&B studio has created a bold new visual identity for a pioneering savory snack bar, The Savourists.
LRXD Redesigns Honey Smoked Fish Co. Packaging
LRXD has created new packaging for Honey Smoked Fish Co. after extensive research with current and prospective customers.
Communication Arts Publishes Design Annual 60
Communication Arts has published Design Annual 60, featuring the results of its 60th annual design competition.
Riser Redesigns Maxine's Heavenly
Riser recently designed new branding and packaging for Maxine's Heavenly, a company making delicious cookies using only clean, quality ingredients.
Lolliland Launches New Fudge
Relax has created bold new designs for a suite of new fudge products for Lolliland Australia.
Robot Food Designs Branding for Dog Food Subscription Service
Robot Food has designed the branding for the new dog food subscription service itsdogfood.com.
Path Helps Dualit Find a Sense of Place
British manufacturer Dualit recently developed a range of Compostable Coffee Bags, a quick, mess-free way to make delicious tasting coffee.
PB Creative Designs New Brand Identity for Foamburst
PB Creative recently gave Imperial Leather Foamburst an exuberant new lease of life with a fresh brand and packaging identity.
B&B Studio Delivers New Brand Creation for LiQ
B&B Studio recently designed the branding for the Belgian alcoholic ice cream brand 'LiQ.' Launching with six bold flavors, each ice cream or sorbet in the LiQ range brings together a well-loved cocktail or dessert with a hit of alcohol.
London Studio Without Creates Cross-cultural Brand Identity for 'Kelly Loves'
Without has created a cross-cultural brand & packaging identity for the new Asian food line Kelly Loves.
Straight Forward Designs Brand and Packaging for Plant-based Gelato 'Gigi'
Straight Forward has designed brand identity and packaging for Gigi, an innovative plant-based Italian-style gelato.
Elmwood Creates New Brand Identity for Innovative Subscription-based Stirrd Brand
Elmwood has created a brand identity for Stirrd - a premium online confectionery brand. Elmwood was responsible for naming, packaging, product proposition, structural pack design, website design, photography and art direction, and font creation.
Vault49 Designs Latin American Inspired Packaging for Baileys Tres Leches
Vault49 has unveiled its design for Baileys Tres Leches which launches in Mexico. The New York agency took inspiration from the world of handcrafted Latin American desserts to create the new packaging design that also fuses vibrant regional decoration with marbled cream splashes to celebrate the iconic flavor of Tres Leches.
JDO's Rebrand of FUN Light Brings out Its Playful Side
JDO has created a distinctive 'stand out' 2D and 3D design for Scandinavia's leading cordial brand - FUN Light.
Robot Food Rebrands 'Bells & Whistles' Vegan Cake
Robot Food recently rebranded vegan cake brand Bells & Whistles for Bells of Lazonby. Established in 1946, Bells of Lazonby has been baking cakes for over 70 years.
PB Creative Gives Pure Leaf Tea a Global Brand Refresh
PB Creative has unveiled its global brand re-design for tea producer Pure Leaf, ahead of its relaunch.
Harry's Launches Shave With Pride Set
Harry's has partnered with illustrator José Roda to launch Shave With Pride Set. The limited edition box includes a one of kind, iridescent razor - each with a rainbow coating that differs per razor.
B&B Studio Creates New Brand Identity for Peppersmith
B&B has created a fresh look and feel for Peppersmith, celebrating the natural ingredients and strong flavors of each product in the brand's range of gum and mints.
Here Design Unveils The Balvenie Stories
Here Design has unveiled The Balvenie Stories, a new collection of three whiskeys from The Balvenie which launch this week.
Path's Cracking New Design for Oppo Ice Cream Sticks
The Oppo Brothers have recently extended their portfolio of premium healthy ice creams and puds with a new range of naturally decadent hand-held treats.
Design Bridge New York Creates Brand and Packaging for Neuriva
Design Bridge New York has created the brand world and packaging design for Neuriva: a new brain supplement brand just launched in the US.
Carex Relaunches Its Antibacterial Hand-gel Range with Iconic Design by PB Creative
Carex has relaunched its antibacterial hand-gel range with a holistic 2D and 3D redesign by PB Creative.
Design Bridge Redesigns Packaging for Iconic Skinwear Brand Wolford
Design Bridge Amsterdam has redesigned the packaging for the iconic Austrian skinwear brand Wolford.
Denomination Designs 'The Legacy' for Wakefield's 50th Anniversary
Denomination has designed a standout packaging for 'The Legacy,' a rare, ultra-premium wine created to celebrate 50 years of winemaking of South Australian family winemaker Wakefield.
bluemarlin Unveils Licorice Boost Limited Edition
bluemarlin has created a stark black and white design for Battery Energy Drinks' new Limited Edition Licorice Boost.
Avery Dennison Launches 'Materials in Use' Design Inspiration Platform
Avery Dennison has launched M_use, a new digital platform to inspire innovative design solutions for label and packaging designers and converters.
Casg Annamh Debuts with Design by bluemarlin
Speyside distillery Aberlour has released its latest single malt, Casg Annamh with a design by bluemarlin.
Robot Food Gives Fuego Spice Co. a Suitably Sizzling Rebrand
Robot Food recently rebranded Fuego Spice Co.'s Zana and Riza sauces and Hot Hive Honey.
Good Design Award 2019
Entries are now open for the 2019 Good Design Award. The Award, founded in 1957, is Japan's leading commendation system with entries from around the world. Its purpose is to discover and promote good designs which drive industrial growth and enrich lives.
& SMITH Re-defines Tea Category with New Brand Creation, OFFBLAK
& SMITH has designed the branding for new direct-to-consumer lifestyle tea brand 'OFFBLAK.' Looking to redefine the tea category, OFFBLAK targets Gen Z and Millennials that are driven by beauty, status, and experience with an identity that encourages the consumer to 'Drink tea like everybody's watching.'
Communication Arts' 2019 Design and Advertising Competitions
Communication Arts is calling for entries for its 2019 Design and Advertising Competitions. With an acceptance rate of less than 5%, these competitions are among the most exclusive major creative competitions in the world and inclusion is one of the most-coveted awards in the industry.
Design Bridge Draws on Eclectic English Folklore to Reignite the Appeal of Fortnum & Mason Classic
Design Bridge has injected new appeal into Fortnum & Mason's classic County Biscuits, with packaging design that depicts quirky English folklore from the counties each biscuit originates from - Cornwall, Lancashire, Yorkshire, and Shropshire.
Red Dot Award: Brands & Communication Design 2019
Red Dot is now calling for submissions for its '2019 Brands & Communication Design Award.' Designers, firms, and agencies from around the world are invited to submit their design and creative projects to this international design competition.
Packaging Innovation Awards 2019
Dow is calling for entries for the 2019 Packaging Innovation Awards. The packaging industry's longest running, independently-judged competition honors innovations in packaging design, materials, technology, and processes across the entire packaging value chain.
JDO Takes Nordic Hair Care Brand Cutrin Back to Its Roots
JDO recently rebranded Cutrin Nordic Expressions, a comprehensive range of expert haircare products specifically formulated to enhance the beauty of Nordic hair.
Lewis Moberly Designs Packaging and Branding for Tidal Rum
Lewis Moberly has created the brand identity and packaging design for Tidal, a new rum launching in the UK this month.
Pantone Metallics Guides and Chip Books
Pantone has today released Pantone Metallics for Graphic and Packaging Design, a collection of metallic spot colors intended for use on printed products, packaging, branding, and other collateral.
Orhan Irmak Designs Packaging for Olipop Olive Snacks
Orhan Irmak Tasarim has created the new branding for Olipop olive snacks. Stuffed green olives in 30g packs are available with three different ingredients - fresh thyme, rind of lemon and rind of orange.
Creative Exchange: World's Best Communication Design and Highlights from NRW
"Creative Exchange: World’s Best Communication Design and Highlights from NRW," on view at the Red Dot Design Museum from March 15 through June 2, will feature the best communication design achievements from North Rhine-Westphalia and all over the globe.
Pentawards 2019
The 13th edition of the Pentawards is now open for submissions. Pentawards is a prestigious worldwide competition exclusively devoted to packaging design in all its forms.
Ritz Relaunches with Contemporary New Packaging by Bulletproof
Mondelēz International has worked with the London office of global brand design agency, Bulletproof, to revitalize the packaging for its European Ritz snacking portfolio, as part of an overall relaunch of the iconic cracker brand.
Humanaut Redesigns Packaging for 'That's It'
Humanaut recently redesigned the packaging for That's It, a fruit-snack brand built on simplicity. The Fruit Bars only contain two ingredients: fruit... and more fruit.
B&B Studio Creates New Branding for Snack Bar POP
B&B has created the new branding for POP. The peanut-focused snack bars are available in three flavors - Peanut Butter and Dark Chocolate, Raisin and Dark Chocolate, and Coconut.
Echo Refreshes 'English Tea Shop' Brand
Echo recently revitalized brand identity and packaging for English Tea Shop. Echo's new designs tell English Tea Shop's strong sustainability story through a new brand mark featuring the word 'organic', a mandala design celebrating sustainable ingredients, and a new teapot icon and in-pack illustrations telling the brand's farm-to-cup story.
Design Bridge Creates Dynamic Brand World for Caleño
Design Bridge has created the vibrant brand world for the launch of a new premium 'non-alcoholic spirit' brand - Caleño.
Pepsico Design and Innovation Rebrands Walkers in Partnership with Vault49
PepsiCo's Design and Innovation Team has unveiled the new look for crisps brand Walkers, designed in partnership with brand design agency Vault49.
Smith&+Village Reveals Its Stylish Take on Valentine's Day for Harvey Nichols
Smith&+Village has designed a new range of Valentine's Day gift products for Harvey Nichols. Building on the success of the stylish Harvey Nichols food collection rebrand in 2018, the range includes five boxes of luxury chocolate truffles in different sizes.
Cowan London Redesigns Supreme Petfoods' Selective Range
Cowan London has designed the new brand identity for Supreme Petfoods' Selective range of food and treats for small animals.
Soft Drinks Brand Kinnie Basks in the Sun for a Bigger Brighter Future
Malta's own favorite soft drink re-launches with sparkling new designs which pay homage to its past glory with a confident eye to the future.
Butterfly Cannon Creates Limited Edition Packaging for VOYA
Butterfly Cannon has created limited edition packaging and communications for VOYA, a luxury organic spa brand based in Co. Sligo, Ireland, that combines the 300-year-old Irish tradition of seaweed bathing with a 5-star global spa experience.
Jackdaw Design Delivers Brand Identity with Unique Fruity Twist for Urban Cordial
Jackdaw Design has helped relaunch Urban Cordial with a new brand identity that draws on the diversity and vibrancy of urban Britain.
Bluemarlin Rebrands Crowmoor Cider
bluemarlin recently rebranded Crowmoor Cider for leading Finnish brewery Sinebrychoff, bringing to life its mythical origins and reaffirming its status as a pioneering cider in the Finnish market.
Bluemarlin Creates Seoul Edition with Ballantine's
Bluemarlin, in collaboration by emerging South Korean artist Jieun Park, has designed Ballantine's recently launched new Seoul Limited Edition 17YO blend.
PB Creative Designs New Gifting Range for AXE
PB Creative has designed a holistic 2D and 3D packaging design for AXE. In the build up to the festive period, AXE's parent company Unilever asked PB Creative to further enhance its gifting experience for 2018, while reducing complexity and increasing sustainability.
Red Dot Announces 2019 Young Professionals Application Day
On December 5, Red Dot will offer 50 free registrations for '2019 Red Dot Award: Product Design' for designers who have graduated within the past five years.
Brandon Designs Innovative Identity for New Fitness-focused Ready-meal Range
Brandon has designed the brand identity and packaging for a new range of ready meals to appeal to every day athletes from leading British food manufacturer Samworth Brothers.
2019 Dieline Awards
The 2019 Dieline Awards is now open for submissions. The Awards recognizes the absolute best in consumer product packaging design worldwide, bringing awareness to the immense value that lies in well-designed brand packaging.
Denomination Designs Identity and Packaging for Strongbow Blossom Rosé
Denomination has created a brand new design for Strongbow Blossom Rosé Sparkling Apple Cider from Carlton & United Breweries.
Slice Designs Branding and Packaging for Chillio
Slice has designed the new packaging for an exciting new chilli drink, 'Chillio,' a startup created by three friends; Steve, Simon and Lee.
FlexPack Recovery Challenge
The Sustainable Packaging Coalition (SPC) and the Center for the Circular Economy at Closed Loop Partners have announced FlexPack Recovery Challenge, which invites entrepreneurs and early-stage technology innovators to showcase their recovery technologies for fast-growing category of hard-to-recycle plastic packaging.
Robot Food Brings Wagg Pet Food Back to Life with Rebrand
Robot Food has rebranded Wagg, bringing playful clarity to the pet food aisle. Wagg's no frills, locally sourced, pet food was facing stiff competition from supermarket own-label.
B&B Studio Designs New Identity and Packaging for Infinite Session
B&B studio has created the name, positioning, identity and packaging for alcohol-free beer brand Infinite Session.
Smith&+Village Unveils Iconic Harvey Nichols Food Collection
Smith&+Village has unveiled its fearlessly stylish rebrand of the Harvey Nichols food collection.
Denomination Designs Identity and Packaging for Frucor Suntory's New Range
Denomination has created a striking design for True Water, a new range of fresh spring water from Frucor Suntory.
Design Bridge Shanghai Creates Disruptive Design for Starbucks Mooncakes
Design Bridge Shanghai has created disruptive new packaging for Starbucks Mooncakes for China's Mid-Autumnal Festival.
Brandon Designs New Identity for Frozen-treat Brand Yorica!
Brandon has designed the new brand identity for Yorica!, London's premier 'free-from' ice-cream parlor.
Mr Kipling International Rebrand by Robot Food
Robot Food created a fresh new look for Mr Kipling. For many in the UK, Mr Kipling's range of iconic cakes holds a special place, but internationally the 'exceedingly good' brand is relatively unknown.
Path Refreshes Packaging for Anadin
Path recently refreshed packaging for Pfizer's Anadin portfolio. In uniting the ranges with a clearer and more intuitive design, the leading OTC brand aims to empower its consumers with the information to find the right product for their pain relief needs.
New York Festivals 2019 Advertising Awards Now Open for Entries
New York Festivals International Advertising Awards is now accepting entries for the 2019 competition. This year the competition has announced a world-class advisory board, reduced categories by 35% and unveiled strategic new category groups and categories.
Red Dot Award: Product Design 2019
The 2019 Red Dot Award: Product Design will open for submissions from October 15. Designers and companies from around the world are invited to submit products from all areas of daily life for a chance to win an award at one of the world's largest design competitions.
Pentawards Live: Inaugural International Conference Debuts in Amsterdam
Pentawards Live, a new event for the international packaging design community, will be held February 13 at the Passenger Terminal Amsterdam. The concept behind Pentawards Live is to create a space where thought leaders and creative innovators across each pillar within the packaging value chain can convene.
Nude Brand Creation Launches Design for Chimes Vermouth from the Surrey Copper Distillery
Nude Brand Creation has designed brand identity and packaging for the Surrey Copper Distillery's recently launched Chimes English Extra Dry Vermouth.
Biles Hendry Takes Ella's Kitchen into the Frozen Aisle
Biles Hendry has developed a new brand architecture and identity for leading baby food brand Ella's Kitchen as it moves into the frozen aisle for the first time.
Here Design Creates Colorful Brand for Deliciously Ella
Here has designed a colorful brand for Deliciously Ella's range of plant-based foods. Focussing on the celebration of plants, the new brand identity and packaging shows colourful eating and the diversity, freedom and creativity of the plant world.
Path Creates Packaging for Campanini's New Range
Path has created the packaging for Campanini's new everyday premium range of coffee capsules. The new packaging embodies modern Italian style that is elegant yet approachable.
B&B Studio Delivers Identity for New Genius 'Good for the Gut' Range
B&B studio has unveiled its design for a new 'Good for the Gut' range from Genius Gluten Free.
Pentawards Announces 2018 Winners
Pentawards has announced the winners of its 2018 Packaging Design Competition. The Pentawards attracts packaging from around the world, which is then judged by an international jury of 12 highly respected designers, packaging design directors and marketing chiefs.
Ragged Edge Adds a Dose of Fun to the Sharing Economy with Whirli
From strategy and naming, through to identity and launch, Ragged Edge worked with entrepreneur Nigel Phan to build an exciting proposition centered around swapping for toys instead of shopping for toys.
RSA Student Design Awards 2018/19
The Royal Society of Arts has announced the briefs for the 2018/19 RSA Student Design Awards. The international design competition provides students and new graduates with an invaluable network and platform to develop their careers.
Sheridan&Co Designs Brand and Product Concept for The Y Code
Sheridan&Co has created a new brand and product concept, 'The Y Code,' which aims to repurpose male cosmetics for the 'everyday man.'
Communication Arts Publishes Design Annual 59
Communication Arts has published the results of its 59th annual design competition. Of the 3,894 entries, only 130 were selected by a jury of respected creative professionals, representing the work of designers, art directors, design firms, agencies, publishers and in-house creative departments.
Carex Celebrates 25 Years with Iconic New Design by PB Creative
Carex is celebrating its 25th anniversary with a portfolio refresh by PB Creative. The agency was tasked with defining a core brand message and bringing balance and unity to the packaging portfolio.
Winners of Red Dot Award: Communication Design 2018 Announced
Red Dot has announced the winners of its 2018 Communication Design Award. This year, designers, agencies and companies from 45 countries entered the competition and handed in a total of 8,610 works.
Soulsight Rebrands Sol for MillerCoors
Soulsight recently redesigned Mexican import brand Sol for MillerCoors. Soulsight created a vibrant new look & feel that stands out amongst the competition and further solidifies the brand as a high-premium offering.
Spicefire Creates Direct-to-consumer Brand Happy Go Healthy
Spicefire recently created branding, naming and packaging design for the new direct-to-consumer dog health supplement Happy Go Healthy.
Path Designs Branding for Cornerstone's New Dental Care Range
Path has designed the branding for Cornerstone's new line of dental care products. This bold step moves the brand closer to achieving its goal to own the bathroom and be the 'Cornerstone of your day.'
isobel Engineers New Brand Identity and Campaign for Micralite
isobel has created a new brand identity for baby travel brand Micralite. The brand identity reflects the 'life-enhancing' properties of the product and is rolled out across packaging, website design and a brand film.
Biles Hendry Gives Breakfast Added Bounce
Biles Hendry has created branding and packaging for a new range of breakfast biscuits being launched by Bounce.
Carter Wong Delivers Brand Identity for Nomadic Kefirs
Carter Wong has created new brand identity and packaging design for Nomadic's newly launched range of Kefir drinks.
Underground Spirits Gets a Fresh New Look From Denomination
Denomination has developed the strategic brand positioning, packaging and guidelines for Underground Spirit - an independent, multi-award-winning vodka and gin distillery.