Packaging Design News
B&B Studio Designs New Identity and Packaging for Infinite Session
B&B studio has created the name, positioning, identity and packaging for alcohol-free beer brand Infinite Session.
Smith&+Village Unveils Iconic Harvey Nichols Food Collection
Smith&+Village has unveiled its fearlessly stylish rebrand of the Harvey Nichols food collection.
Denomination Designs Identity and Packaging for Frucor Suntory's New Range
Denomination has created a striking design for True Water, a new range of fresh spring water from Frucor Suntory.
Design Bridge Shanghai Creates Disruptive Design for Starbucks Mooncakes
Design Bridge Shanghai has created disruptive new packaging for Starbucks Mooncakes for China's Mid-Autumnal Festival.
Brandon Designs New Identity for Frozen-treat Brand Yorica!
Brandon has designed the new brand identity for Yorica!, London's premier 'free-from' ice-cream parlor.
Mr Kipling International Rebrand by Robot Food
Robot Food created a fresh new look for Mr Kipling. For many in the UK, Mr Kipling's range of iconic cakes holds a special place, but internationally the 'exceedingly good' brand is relatively unknown.
Path Refreshes Packaging for Anadin
Path recently refreshed packaging for Pfizer's Anadin portfolio. In uniting the ranges with a clearer and more intuitive design, the leading OTC brand aims to empower its consumers with the information to find the right product for their pain relief needs.
New York Festivals 2019 Advertising Awards Now Open for Entries
New York Festivals International Advertising Awards is now accepting entries for the 2019 competition. This year the competition has announced a world-class advisory board, reduced categories by 35% and unveiled strategic new category groups and categories.
Red Dot Award: Product Design 2019
The 2019 Red Dot Award: Product Design will open for submissions from October 15. Designers and companies from around the world are invited to submit products from all areas of daily life for a chance to win an award at one of the world's largest design competitions.
Pentawards Live: Inaugural International Conference Debuts in Amsterdam
Pentawards Live, a new event for the international packaging design community, will be held February 13 at the Passenger Terminal Amsterdam. The concept behind Pentawards Live is to create a space where thought leaders and creative innovators across each pillar within the packaging value chain can convene.
Nude Brand Creation Launches Design for Chimes Vermouth from the Surrey Copper Distillery
Nude Brand Creation has designed brand identity and packaging for the Surrey Copper Distillery's recently launched Chimes English Extra Dry Vermouth.
Biles Hendry Takes Ella's Kitchen into the Frozen Aisle
Biles Hendry has developed a new brand architecture and identity for leading baby food brand Ella's Kitchen as it moves into the frozen aisle for the first time.
Here Design Creates Colorful Brand for Deliciously Ella
Here has designed a colorful brand for Deliciously Ella's range of plant-based foods. Focussing on the celebration of plants, the new brand identity and packaging shows colourful eating and the diversity, freedom and creativity of the plant world.
Path Creates Packaging for Campanini's New Range
Path has created the packaging for Campanini's new everyday premium range of coffee capsules. The new packaging embodies modern Italian style that is elegant yet approachable.
B&B Studio Delivers Identity for New Genius 'Good for the Gut' Range
B&B studio has unveiled its design for a new 'Good for the Gut' range from Genius Gluten Free.
Pentawards Announces 2018 Winners
Pentawards has announced the winners of its 2018 Packaging Design Competition. The Pentawards attracts packaging from around the world, which is then judged by an international jury of 12 highly respected designers, packaging design directors and marketing chiefs.
Ragged Edge Adds a Dose of Fun to the Sharing Economy with Whirli
From strategy and naming, through to identity and launch, Ragged Edge worked with entrepreneur Nigel Phan to build an exciting proposition centered around swapping for toys instead of shopping for toys.
RSA Student Design Awards 2018/19
The Royal Society of Arts has announced the briefs for the 2018/19 RSA Student Design Awards. The international design competition provides students and new graduates with an invaluable network and platform to develop their careers.
Sheridan&Co Designs Brand and Product Concept for The Y Code
Sheridan&Co has created a new brand and product concept, 'The Y Code,' which aims to repurpose male cosmetics for the 'everyday man.'
Communication Arts Publishes Design Annual 59
Communication Arts has published the results of its 59th annual design competition. Of the 3,894 entries, only 130 were selected by a jury of respected creative professionals, representing the work of designers, art directors, design firms, agencies, publishers and in-house creative departments.
Carex Celebrates 25 Years with Iconic New Design by PB Creative
Carex is celebrating its 25th anniversary with a portfolio refresh by PB Creative. The agency was tasked with defining a core brand message and bringing balance and unity to the packaging portfolio.
Winners of Red Dot Award: Communication Design 2018 Announced
Red Dot has announced the winners of its 2018 Communication Design Award. This year, designers, agencies and companies from 45 countries entered the competition and handed in a total of 8,610 works.
Soulsight Rebrands Sol for MillerCoors
Soulsight recently redesigned Mexican import brand Sol for MillerCoors. Soulsight created a vibrant new look & feel that stands out amongst the competition and further solidifies the brand as a high-premium offering.
Spicefire Creates Direct-to-consumer Brand Happy Go Healthy
Spicefire recently created branding, naming and packaging design for the new direct-to-consumer dog health supplement Happy Go Healthy.
Path Designs Branding for Cornerstone's New Dental Care Range
Path has designed the branding for Cornerstone's new line of dental care products. This bold step moves the brand closer to achieving its goal to own the bathroom and be the 'Cornerstone of your day.'
isobel Engineers New Brand Identity and Campaign for Micralite
isobel has created a new brand identity for baby travel brand Micralite. The brand identity reflects the 'life-enhancing' properties of the product and is rolled out across packaging, website design and a brand film.
Biles Hendry Gives Breakfast Added Bounce
Biles Hendry has created branding and packaging for a new range of breakfast biscuits being launched by Bounce.
Carter Wong Delivers Brand Identity for Nomadic Kefirs
Carter Wong has created new brand identity and packaging design for Nomadic's newly launched range of Kefir drinks.
Underground Spirits Gets a Fresh New Look From Denomination
Denomination has developed the strategic brand positioning, packaging and guidelines for Underground Spirit - an independent, multi-award-winning vodka and gin distillery.
Biles Hendry Designs OddPops for Ella's Kitchen
Ella's Kitchen has recently launched OddPops, a new savory snack aimed at 4-7 year olds, with brand design by Biles Hendry.
iF Design Award 2019
Submissions are now open for the 2019 iF Design Award. First awarded in 1953, the iF Design Award is the oldest independent design seal in the world. It is a symbol of outstanding design achievements that focuses on the innovative power of design.
Seymourpowell Unveils Identité: Bespoke Beauty and Grooming Service Powered by AI
With the growing strength of the beauty subscription package market, world renowned design agency Seymourpowell wanted to look at how this market would continue to evolve and how future technology would be able to enhance the consumer experience.
Bluemarlin Breathes New Life Into Asian Cosmetic Brand Bio-essence
Bio-essence has recently re-launched its six ranges of Cosmetics from Malaysia up to China. Well known for its innovative products and proven efficacy, Bio-essence offers a diverse range of high quality products based on a deep understanding of Asian beauty traditions.
B&B Studio Refreshes Packaging for Pip & Nut
B&B has refreshed the packaging for Pip & Nut, the UK's fastest growing all-natural nut butter brand, created by the agency back in 2015.
Popp Studio Creates Identity and Packaging Design for Experimental Perfume Club
Popp Studio has created an identity and packaging design for the first collection of fragrances from Experimental Perfume Club (EPC).
Our Design Agency 'Colour My World' with Brighton Gin's Pride Limited Edition
Our Design Agency (ODA) has created a bold design and strategy for Brighton Gin's latest Pride Limited Edition, inspired by this year's Brighton Pride theme - Colour My World.
Nude Brand Creation Unveils Design for Copperfield London Dry Gin
The Surrey Copper Distillery has launched its first product, Copperfield London Dry Gin, with brand identity and packaging developed by Nude Brand Creation.
Oppo Expresses 'Good Temptation' with Redesign by Path
Path has redesigned the identity for Oppo, a premium range of healthy ice creams. The refreshed new look will support the brand's expansion into the mainstream and its extension into ready-to-eat desserts.
Bluemarlin Designs Branding and Packaging for Wainwrights Honey
bluemarlin has created the identity and packaging design for Tropical Forest Products' new premium brand 'Wainwrights Honey.' Wainwrights Honey has recently launched nationwide in select specialty grocers including Waitrose.
Battery Energy Drink Rebrands with Positively Striking New Identity by Bluemarlin
bluemarlin has rebranded Battery Energy Drink, a portfolio of energy drinks from Finland's leading brewery Sinebrychoff.
Biles Hendry Takes Tisserand and Ascot on an Exhilarating Ride
Biles Hendry has created a vibrant and evocative identity for a bespoke range of bath, body and homecare products by Tisserand and Ascot Racecourse.
PB Creative Designs Brand Identity and Packaging for Titsey Brewing Co
PB Creative has created the brand identity and packaging design for Titsey Brewing Co, a micro-brewery located on the Titsey Estate in Surrey.
Denomination Designs Canned Wine Range for Fourth Wave Wine
Denomination recently designed and developed strategy for Fourth Wave Wine's new collection of 250ml canned wines.
Good Science Beauty Branding by Almighty
Almighty has created the name, branding, packaging and promotional content for new brand Good Science Beauty.
Simply Cook Debuts in Retail with Vibrant New Brand Expression by B&B
B&B studio has created a unique design for subscription-based recipe kit service Simply Cook as it moves into retail.
Dripkit: Pocket Sized Coffee for Work & Travel
Dripkit has launched a small flexible brewer, filled with single-origin coffee so consumers can enjoy single-cup, pour-over at work, while traveling and on-the-go. It comes in a small, portable flat pack, and lasts fresh for 60 days.
2018 Luxury Packaging Awards
The 2018 Luxury Packaging Awards is now open for submissions. The competition celebrates creativity and innovation in the luxury goods market.
LRXD Designs Packaging for New Sugar Substitute Sola
LRXD has designed the packaging for Sola, a sugar substitute that is being introduced on store shelves as an additive and a line of low-carb and low-sugar branded products.
Communication Arts' 59th Design & Advertising Competitions: Call for Entries
Communication Arts is calling for entries for its 59th annual Design and Advertising Competitions. With an acceptance rate of less than 5%, this competitions are among the most exclusive major creative competitions in the world and inclusion is one of the most-coveted awards in the industry.
Winners of 2018 iF Design Award
iF has unveiled the winners of its 2018 Design Award at the BMW Welt in Munich. The competition received 6,402 entries from 2,955 participants from 54 countries.
Golden Pin Design Award 2018: Call for Entries
The call for entries for the 38th Golden Pin Design Award is now open. For the first time, the annual competition is open to companies from anywhere in the world. The Award specializes in huaren design - design for and within the Chinese-speaking community.
Biles Hendry Designs New Brand Identity and Packaging for Boutinot
Biles Hendry has created a new brand identity and packaging for UK wine importer and producer Boutinot's trio of Riojas, called Vega del Rayo.
ButterflyCannon Creates Premium Dairy Brand Tom Parker Creamery
ButterflyCannon recently created brand positioning, identity & packaging design for Tom Parker Creamery, a new range of high quality dairy products inspired by the founder's dairy farming Great Grandfather.
Bulletproof Creates Revolutionary Branding for Fort Hamilton
Bulletproof has created the brand identity and packaging design for Alex Clark Spirits' new premium rye whiskey, Fort Hamilton, locally produced out of Brooklyn, NY.
Robot Food Designs Branding for BULK POWDERS' WMN
Robot Food recently designed the branding for punchy new women's sports nutrition range from BULK POWDERS.
Joseph Binder Award 2018
The Joseph Binder Award, an international competition with a focus on graphic design and illustration, is now open for submissions. The Award is named after one of the most outstanding graphic designers and illustrators active in Austria between the two World Wars, who subsequently also revolutionized visual communication in the United States.
Better with Less Design Challenge
Metsä Board has launched an open idea competition that aims to find new solutions for some of the most frequently used consumer packages, and to deliver better experiences with less impact on the environment.
Red Dot Award: Communication Design 2018
The 2018 Red Dot Award: Communication Design will open for entries on March 5. Agencies, designers and companies from around the world are invited to submit their design and creative projects to this international design competition.
B&B Studio Delivers Upscale Rebrand for Firefly
B&B studio recently completed an upscale rebrand for the core range of Firefly's revitalising botanical drinks.
Baileys Launches Limited Edition Strawberries & Cream with Design by Vault49
Vault49 has unveiled its design for limited edition Baileys Strawberries & Cream just in time for Valentine's Day.
Nude Brand Creation Unveils Design for Ballantine's Limited Release 30 Year Old Cask Edition
Nude Brand Creation has unveiled its design for Ballantine's first Limited Release 30 Year Old Cask Edition.
Vana Tallinn Redesign by Appartement 103
Appartement 103 has redesigned Vana Tallinn, the legendary Estonian liqueur brand owned by Liviko Group.
B&B Studio Rebrand for Mornflake Reflects Strength of 'Mighty Oats'
B&B studio has unveiled a new identity for established cereal brand Mornflake's range of oat-based products. With a powerful design that stands out on the supermarket shelf, the rebrand celebrates not only the nutritional benefits of the cereals but also Mornflake's heritage as the fourth-oldest family-owned brand in Britain.
2018 Pentawards Packaging Design Competition
The 2018 Pentawards, a prestigious worldwide competition exclusively devoted to packaging design in all its forms, will open for submissions February 5.
2018 European Design Awards
The 2018 European Design Awards is now open for entries. The European Design Awards is an annual event, bringing together the best examples of communication design in Europe.
ADC 97th Annual Awards
Submissions are now being accepted for the 97th ADC Annual Awards. The Awards, this year with the theme "Where Craft Will Take Us", continues the organization's historic focus of honoring global work that exemplifies the very best in craft, design and innovation.
B&B Studio Delivers Sophisticated Identity for Launch of ROCKTAILS
B&B studio has unveiled the new brand identity for craft drinks specialist ROCKTAILS. Delivering a botanical blend for the epicurious, ROCKTAILS represent a fresh, sophisticated approach to alcohol-free drinks.
Model Young Package 2018
The 2018 Model Young Package is now open for submissions. Just as the previous editions, the competition motivates designers from all over the world to create sustainable packages.
2018 Dieline Conference
The 2018 Dieline Conference will be held April 30 - May 3 in Boston. The four-day conference will feature some of the most influential brands and package designers from across the globe.
Ragged Edge Delivers Straight Up Rebrand for Batch Organics
Ragged Edge designed a dynamic rebrand for Batch Organics, the no hype, no hassle health food brand for busy people who want to eat well.
Here Design Creates New Brand Identity for Redemption Roasters
Here Design recently created a new brand identity for artisan coffee company Redemption Roasters. Each batch of Redemption Roasters coffee is prepared by inmates enrolled in a training programme at Aylesbury Young Offenders Institute, which aims to reduce reoffending rates through purposeful activity in an otherwise aimless confinement.
Bulletproof Creates New Packaging for Castello
Bulletproof recently designed the new packaging for Arla Foods' global cheese brand Castello. Castello's commitment to creative cheesemaking with techniques and ingredients from around the world, had led to its 'Creatively Crafted' positioning and large portfolio of uniquely flavoured and textured cheeses.
D&AD Launches Call for Entries for 56th Annual Awards
D&AD has today launched a call for entries for its 56th annual Awards. The 2018 Awards continue to support D&AD's 56 year long purpose of stimulating, celebrating and enabling creative excellence in design and advertising, in the firm belief that great work always creates better outcomes.
Brandon Reveals Identity and Packaging Design for Atkins Harvest
Brandon recently designed the identity and packaging for Atkins Nutrition's new sub range of carb-lite, low sugar, gluten free bars, 'Atkins Harvest.'
Robot Food Dish Out an Adventurous New Kids Range for Homepride
Simple, easy and a cupboard staple for many, Homepride is a favorite amongst families. Now, Homepride Kids looks to stir up the children's food category with an adventurous range of cooking and pasta sauces created to reassure parents and excite fussy young palettes.
HOW Design Live 2018 Boston: Where Creatives Converge, Connect
The 2018 HOW Design Live take place April 30 - May 3 at the Hynes Convention Center in Boston, Mass. The event will connect nearly 4,000 professionals from every U.S. state and from dozens of countries around the world.
Elmwood Designs Identity for New Disruptive Private Label Brand Uniquely J
Elmwood delivered the strategic direction, naming and creative execution for the Uniquely J, Walmart-owned online retailer Jet.com's new private label.
Brandon Delivers Bistro-Inspired Identity and Packaging Design for Birds Eye Inspirations
Brandon Consultants has redesigned the packaging and identity for Birds Eye Inspirations. Brandon's design uses mouth-watering images of food on the front of pack, inspired by the editorial style of food photography currently seen in food and lifestyle publications.
Brandpoint Rebrands Keogh's Crisps
Having crafted the original brand identity back in 2011, crisp and potato brand Keogh's returned to Brandpoint in 2016 to review the design strategy in order to better reflect their traditional Irish roots, enhance standout in the ever increasing premium crisp category, and assume a high quality aesthetic.
Hart & Jones Design a Break with Tradition: A New Whisky That Talks About Flavour
Hart & Jones have set about challenging the uncompromisingly masculine codes of the whisky category, with their branding and packaging design for a new London finished, peated English Whisky.
Cartils Designs Packaging for New Premium Health Water Phocus
Cartils has designed the packaging for the new premium health water brand 'Phocus.' Combining smooth release tea caffeine and only natural flavors, this premium water offers unparalleled, zero-calorie hydration and is set to be a game changer.
Red Dot Award: Product Design 2018
The 2018 Red Dot Award: Product Design will open for entries October 9, 2017. Designers and manufacturers are invited to submit their best products for evaluation by the Red Dot Jury.
RSA Student Design Awards 2017/18
The Royal Society of Arts has announced the briefs for the 2017/18 RSA Student Design Awards. The leading global design competition provides students and new graduates with an invaluable network and platform to develop their careers.
Mr. Pip's Double Cross
Designed by Pip Tompkin Studio, Mr. Pip's Double Cross is a twist on the most popular dice game in the world, "Liar's Dice."
Denomination Named Design Agency of the Year at Harpers Design Awards
Denomination was named Design Agency of the Year for the second year running at the Harpers Design Awards, scooping a total of 12 awards.
Depot Designs Branding and Packaging for Beanopini Lupini Beans
Depot Creative designed the branding and packaging for Beanopini, a new start-up snack food business. The snack category is saturated with all types of offerings but few are nutritionally comparable to this Mediterranean 'ancient' superfood.
Robot Food Rebrands Saxa
Robot Food recently rebranded Saxa's core range of salts, including two new grinder products. Saxa has been around since 1907 and is one of the UK's better known heritage brands.
Brandpoint Rebrands McCambridge Bread Tin Bakery Range
Brandpoint recently revived and reinvented McCambridge's classic home bake bread kit range to appeal to the modern market.
Bulletproof Creates Visual Identity and Packaging for Apetina
Bulletproof recently created a contemporary new brand, visual identity and packaging design for global cheese brand Apetina.
Robot Food Rebrands Seabrook
Seabrook and Robot Food recently collaborated to reposition the brand, bucking mainstream norms to bag more penetration.
Moxie Sozo Creates New Look for Icelandic Provisions
Moxie Sozo designed the new look for Icelandic Provisions. Boulder-based creative agency created a new packaging that would evoke the cultural, creative and geographic history of Iceland.
Absolut Launches Limited Edition LGBT Bottle
Absolut has launched a new limited edition bottle. The new rainbow design is the third and consecutive bottle to support the LGBTQ community, with this year's interpretation of the flag at the centre of a high-impact, media campaign.
Nescafé Azera and Twelve Launch Range of Iconic Tins
TWELVE has developed a multichannel campaign for Nescafé Azera, with a range of iconic and desirable limited edition tins, created in collaboration with emerging design talent from the University for the Creative Arts.
Peloponnese Relaunches with Revitalized Visual Identity to Appeal to a New Generation of Taste Adventurers
Bulletproof has created a new visual identity for Peloponnese, aimed to establish the brand as leader in its category and appeal to a new generation of consumers looking for culinary adventure.
PB Creative Designs New Brand Identity for Lifeplus Be
PB Creative has created the new brand identity for Lifeplus Be, a natural sports supplements range. Lifeplus approached the agency to create a new sports nutrition brand that would provide the company with an ownable and credible space within the UK, Europe and US sports nutrition markets.
ButterflyCannon Redesigns No7 Lift & Luminate and Restore & Renew
ButterflyCannon have rejuvenated the packaging of the No7 Lift & Luminate franchise, following the successful launch of the redesigned anti-ageing serum in 2016.
Robot Food Creates New Branding for Bulk Powders
Robot Food designed the branding, website and packaging for Bulk Powders in 2013, and were asked back to unify and progress the brand to accommodate the growing product range.
Denomination Gives Fazzoletto a Disruptive Design
Denomination has unveiled packaging and brand identity for Fazzoletto, a new wine from Piedmont-based wine co-operative Araldica.
Garbergs_Project Redesigns Packaging for MER
When Coca-Cola changed the recipe of the beloved MER soft drink in order to make it more natural, with Swedish spring water and 30% less sugar, the company tasked Garbergs_Project to redesign the packaging.
Winners of 2017 European Design Awards
The winners of the 2017 European Design Awards have been unveiled at a ceremony in Porto's Rivoli Theatre.