Nathan Love Steps Into the Ring for Battroborgs
Battroborgs, TOMY's motion-controlled battling robot toys, leap to vivid life in a CG spot from the animation pros at Nathan Love.
Click Here: The State of Online Advertising
Adobe has today released a research on online advertising that polled both consumers and marketers in seven countries across the United States, Asia-Pacific and Europe and exposes new global insights into the effectiveness of online marketing.
Gentleman Scholar Puts Toyota RAV4 in Starring Role at LA Live
Visitors to the LA Live entertainment district have been hitting their brakes to look up at a vibrant, animated Toyota RAV4 display produced by Gentleman Scholar via Saatchi LA.
Adam & You: RTT Develops Video Game Style Configurator App for Opel
RTT has recently developed a new iPad app for Opel that lets users virtual test drive the new Opel ADAM.
Adobe and AdWeek Digital Publishing Awards
Adobe, in partnership with AdWeek, launched a mobile advertising contest to distinguish the most innovative mobile advertisement or app, created with Adobe Digital Publishing Suite, that demonstrates inventive thinking, breakthrough creativity, and design acumen.
Nathan Love Draws on 80s Nostalgia for New National Geographic Look
Nathan Love Director Jim McKenzie brings a wildly nontraditional look to the National Geographic Channel in a promo for the network's new The 80s: The Decade That Made Us miniseries.
Click 3X Brings Humor to Variations on a Hail
The art of catching a cab is about to get a 21st century makeover, courtesy of a new app from the NYC Taxi and Limousine Commission.
Philips Sonicare: Stick with Technology
Ogilvy & Mather and Director Jonathan Notaro of Brand New School are calling out the history of humanity's tooth-cleaning habits with their spot for Philips Sonicare, "Stick with Technology" for their Odyssey campaign.
Poetica Takes a CG Journey with Trek
As if borne of a dream, Poetica's beautifully monochromatic spec film for Trek Bicycles bares the distinct look and feel of a surreal mindscape.
ADC Young Guns For Good
The Art Directors Club has today launched ADC Young Guns For Good to connect top-notch international creative talent with charitable causes to help bridge the gap between the quality of work these charities are doing, and the quality of creative representing them in marketing materials.
JumP Cuts a Rug with Coco Rocha and White House Black Market
jumP has created a new playful spot for White House Black Market, showcasing the brand's impeccable business wear.
ArgyleXchange: Intrigue with a Capital X
Alphabet has developed a new brand identity, strategy and campaign aimed at driving Sydneysiders to a dining and nightlife precinct in The Rocks.
Cheil Worldwide Appoints Jordan Waid as Executive Creative Director
Cheil Worldwide has appointed Jordan Waid as executive creative director at Mind Design Laboratory (MD Lab), the Munich-based design house and innovation lab specialized in integrated 360 degrees brand experience.
2013 AICP Show: Call for Entries
The Association of Independent Commercial Producers (AICP) is calling for entries for its 2013 Show.
43rd Creativity Media & Interactive Awards
The 43rd Creativity Media & Interactive Design Awards is now open for entries.
Brickyard VFX Animates Animals for Adobe
Brickyard VFX delivered animation for Adobe spot "Animals," a tongue-in-cheek reflection on huge Super Bowl ad spends, which premiered exclusively online.
MPC and 4Creative Team Up Again for New Series of Black Mirror
MPC and 4Creative have collaborated on a collection of new promos for Charlie Brooker's satirical mini-series Black Mirror.
ADC Festival of Art and Craft in Advertising and Design
The Art Directors Club (ADC) has unveiled the program for the its 92nd Annual Awards + Festival of Art and Craft in Advertising and Design.
Safeway Trades Paper for Elastic
Elastic Director and Annecy International Film Festival winner Andy Hall has teamed with DDB Chicago to create "Paper," a whimsical new :30 for Safeway's "just for U" app.
Flying in the Face of Ordinary
MPC and RKCR/Y&R have delivered an extraordinary campaign for Virgin Atlantic. Directed by Antoine Bardou-Jacquet of Partizan, Flying in the Face of Ordinary features a cast of 5 super-humans who were 'born different' than the rest of us.
SoDA Digital Marketing Outlook Survey
SoDA is seeking digital agencies and elite production companies to contribute to its annual Digital Marketing Outlook Survey which will be published in early 2013.
New York Festivals 2013 International Advertising Awards
New York Festivals International Advertising Awards announced its Call for Entries for the 2013 competition honoring the "World's Best Advertising."
Elastic's Andy Hall Returns for the Red Cross
After scoring top honors at the Annecy International Film Festival for "Stuff," an eye-catching Claymation spot that encouraged viewers to give charitably during the holiday season, Elastic Director Andy Hall has brought his inimitable skills to the Red Cross yet again for a second round of Holiday giving.
D&AD Poll Links Creativity & Awards Glory with Commercial Success
A new study released today by D&AD reveals that winning top creative awards is one of the most important drivers of new business, staff retention and career progression in the creative industry.
ADC 92nd Annual Awards
The 92nd ADC Annual Awards is now open for entries. The competition identifies and honors the best work of the year in print and broadcast advertising, interactive media, graphic design, publication design, packaging, photography and illustration.
University of California Engages Audiences with Onward California
Igniting the ambition of California and shining a light on the University of California system's powerful impact on society was the call to action from which the expansive Onward California public outreach effort was created.
SoDA Report Vol 2: Inside the Minds of Digital Marketing Leaders
Latest issue of the SoDA Report, the biannual trend publication of the Society of Digital Agencies, features content from some of the most influential thinkers in the digital marketing world.
BMW Design DNA: Interactive CGI/3D Spot by LIGA 01 Germany
LIGA 01 has created a 60 second CGI spot for the BMW featuring the 6 Series Grand Coupe.
51st D&AD Awards: Call for Entries
The 51st D&AD Awards is now open for entries. The pinnacle of creative achievement across the design, advertising and digital industries, the D&AD Awards have been running since 1962.
MPC Creative Directs Explosive New Film for Lamborghini
MPC Creative Director Jake Mengers teamed with adam&eveDDB to create a futuristic, fully CG spot launching the new Superleggera Edizione Tecnica, which was unveiled at the Paris Motor Show.
New Scion Motivate Program Offers Self-Starters Chances to Win Funds, Mentors and Vehicles
As the newest facet of its "What Moves You" brand campaign, Scion has launched a new program this week entitled Motivate that presents young self-starters in the creative arts community with opportunities to achieve their dreams by winning personal business mentors, up to $10,000 and Scion vehicles.
La Linea Returns in Breakthrough Ford C-MAX Hybrid Launch Spots From Shilo
To launch the all-new Ford C-MAX Hybrids with the goal of breaking through the Prius-dominated hybrid market, leaders from Team Detroit have introduced a series of broadcast spots, short brand films and other cross-media campaign assets featuring the world-famous La Linea character from the Milan-based Quipos agency.
Mazda Heightened Senses
Sehsucht has created a :90 spot for Mazda highlighting the wide range of i-Activsense safety technologies.
Bloggers' Night In: Phoenix Dresses to Impress for Glamour and Sperry Shoes
Phoenix recently swung into the fall fashion season by conceiving and creating a Web spot for Sperry Shoes and Glamour starring noted fashion bloggers Christina Caradona and Arielle Nachmani.
One Club Creative Boot Camp London
For the first time The One Club's Creative Boot Camp will be traveling in November to Europe, bringing together some of the top advertising creatives, educators and university/college students in the U.K. for it's award winning workshop.
Framestore Creates Dinosaur for Kellogg's Crunchy Nut
Framestore has just completed its second Kellogg's Crunchy Nut spot for Leo Burnett. The commercial gave Framestore an opportunity to create a CG dinosaur from scratch and fit it into a cramped and effects-laden kitchen.
Spike DDB and Gentleman Scholar Flip the Script for NOLA
Spike DDB and Gentleman Scholar flip the script on long-standing stereotypes of NOLA.
DUCK Brings Healthy McDonald's Kids Cast to Life for Leo Burnett
Leo Burnett created a cast of animal characters to promote the healthy additions to McDonald's iconic Happy Meals. They have hired DUCK to bring the menagerie to life on screen.
Fabrica Launches New Logo and Ad Campaign for Teachers Without Borders
Fabrica has created the new logo and the global print and video campaign for Teachers Without Borders (TWB), the leading non-profit organization involved in the field of international support and networking for education and teacher professional development.
Pixomondo Brings Vacation Inspiration to Times Square for TripAdvisor
Pixomondo has created vacation-centric animations to promote TripAdvisor in Times Square. Three separate thirty-second brand spots are now being featured on the NASDAQ Tower and Marquee and the Reuters Tower in Times Square, running simultaneously throughout the day.
ForTwo: Skate Bros Share Board in Smart Car Spot
In a new online ad, which will have its cinema debut September 28, touting the snug proportions of Smart Car UK's Fortwo, two hot-shot skaters perform some slow-motion ollies on a shared board.
Find Your Own Beach: Stardust's New Animated Corona Campaign
Stardust recently completed a 10-spot campaign for Corona, animated in a contemporary, hand-drawn comic style.
Elastic Loves New York State
Going hiking, biking, canoeing, or camping this fall? If so, you'll want to head straight to New York State after checking out a pair of Empire State Development spots produced by Elastic Director Andy Hall and edited by Rock Paper Scissors Editor Gabriel Britz via BBDO NY.
AKQA Creates Creative Sandbox for Google
AKQA collaborated with Google to develop Creative Sandbox, an open platform to surface and celebrate excellence in digital creativity to raise the bar and inspire more experiences & ads consumers love.
Goodby Silverstein & Partners and 30 Rock Have Gone Google
Coming off of the success of the Gone Google commercials "Hall & Oates," and "Wedding List," Goodby Silverstein & Partners and Google Creative Labs have introduced their latest :30 spot, "30 Rock."
Millimeter: Fred & Farid's Brand New Audi Campaign
The "Millimeter" campaign - conceived, designed and produced by Fred & Farid - celebrates Audi perfection by depicting the immensity of the human and material investment behind a single Audi millimeter.
Style Frames New York Design Conference
Style Frames New York will bring together influential design, advertising and media professionals from both the client and creative sides of the industry for two days of inspiration, networking and insight.
Independence Blue Cross Reveals New Brand Position and Visual Identity
Independence Blue Cross (IBC) unveiled a new brand position and advertising campaign that highlights the benefits of a better coordinated health care system that places members' health and wellness at the center of everything the company does.
Venables Bell & Partners and 1st Avenue Machine Created Toy Car World for Google Fiber
To announce Google Fiber's much anticipated arrival in Kansas City, Venables Bell & Partners and 1st Avenue Machine produced several new spots that each take a different angle on what internet 100 times faster than broadband will mean for the city and the folks that live there.
Adobe Digital Index Report Q2 2012: Search Advertising Spend Continues to Climb
Search spend among advertisers remains strong with a growing emphasis on mobile devices as tablet conversion rates surpass desktop conversion rates, according to the third Adobe Digital Index report.
How to Change Cars Forever
biscuit's Christopher Riggert recently directed a series of spots for "How To Change Cars Forever," a high-intensity ad campaign for the new Dodge Dart.
Evolve: Royale Creates New Launch Spot for Nike Lunar Hyperdunk 2012+
Royale was recently tapped by Nike to create a launch spot for the new Nike Lunar Hyperdunk 2012+, which premiered during Game 5 of the NBA Finals and will air globally.
Doc's Demo: Master's Edition
Goodby, Silverstein & Partners have released the next iteration of their Google docs campaign by collaborating with Google and Google Creative Labs to build the website, Doc's Demo: Master's Edition.
Frost* Eyes Up the Out-of-Home Ad Market with New Branded Industry Magazine
Eye has launched an exclusive new industry magazine featuring diverse opinion and comment on trends, technology and innovation in the sector. As part of its current global brand repositioning, the new publication is a pivotal piece of brand launch communication for Eye.
Visual Creatures and Parker & the Numberman Entice Snapdragon Tech with Colorful Verse
Visual Creatures and the newly launched commercial production division of Funny or Die, Gifted Youth, created a zany world in desperate need of Snapdragon processors in the 3:00 music video "Shoulda Shoulda Got A Snapdragon" for Qualcomm.
Framestore and BBH Deliver an Integrated Olympics Campaign for British Airways
Framestore has worked with BBH to deliver an integrated Olympics campaign for BA, comprising an iconic TV ad, a timely viral teaser and a customisable application that creates personalised edits of the TV spot.
Elastic's Andy Hall Takes Annecy with Red Cross Holiday Campaign
Elastic Director Andy Hall emerged from a field of 2,500 entries from 80 countries to take top honors in the Advertising/Promotional Film category at the Annecy International Film Festival, the world's premier authority on animated films.
Framestore Created BBC Idents for Euro 2012
The BBC Euro 2012 title sequence sees embroidered emblems from European team badges come to life in a world of material textures.
ATTIK Created Many Shades of Gay Campaign for San Francisco AIDS Foundation
Working in close collaboration with San Francisco AIDS Foundation and many other prominent health organizations, ATTIK has created a new cross-media marketing campaign to encourage SF gay men to test every six months.
Adobe Connect 9: Comprehensive Webinars, Mobile Collaboration and Mobile Learning
Adobe Connect 9 is the latest version of the company's Web conferencing software. It delivers an all-in-one solution for producing webinars, as well as innovations in mobile-to-mobile collaboration and mobile learning.
Ypulse: A Mid-Year Millennial Trend Check-In
Ypulse is always keeping an eye on shifting Gen Y attitudes and habits. Here are a few trends that take shape during the beginning of the year that are impacting youth media and marketing as young consumers continue to put their stamp on the world.
Facebook Fan Loyalty Falls From First to Fourth Place in Brand Keys Customer Loyalty Engagement Index
According to a recent update to the Social Networking Category of Brand Keys Customer Loyalty Engagement Index, the IPO has caused the Facebook brand to lose consumer engagement and loyalty - the ultimate leading-indicator of profitability - a 7% loss in overall brand equity.
Small Cities Are Enough for Many Millennials
As Millennials come of age and graduate from college, they're making decisions about where they want to live and put down roots.
Goodby, Silverstein & Partners Created Print Ad Campaign for Golden Gate's 75th Anniversary
Today, the iconic Golden Gate Bridge is celebrating its 75th anniversary. To help commemorate the 75th of one of the modern Wonders of the World, ad agency Goodby Silverstein & Partners (GSP) has created an arresting print ad campaign in partnership with the Golden Gate National Parks Conservatory, that captures the innumerable angles and features of this symbolic bridge.
MPC Takes the Ribena Berry to the Next Level
MPC collaborated with M&C Saatchi and Independent to deliver a fully CG commercial for the makers of Ribena, bringing the famous berries to life again.
Rise of the Tablets: Tablet Traffic Has Grown 10 Times Faster Than Smartphone Traffic
Adobe today unveiled findings from its most recent Adobe Digital Index report examining how global website traffic and engagement differ when the visitor is on a tablet, smartphone or personal computer (PC).
Paper: Sehsucht Creates CGI Spot for German Charitable Lottery
Follow the paper plane into Sehsucht's latest origami-style world of helping hands and improved communities. The studio has produced the 30 seconds TVC "Paper" in full CGI for Deutsche Fernseh Lotterie, a charitable lottery, and their agency Zum Goldenen Hirschen.
Lucky Twenty One's The Chartrands Direct Integrated Web & Print Campaign For Animal Rescue and Adoption
TM Advertising collaborated with Lucky Twenty One's directing duo Marc & Melanie Chartrand to create an integrated online and print campaign for Best Friends Animal Society.
Kill for a Pencil: Game Gets Creative Community Warmed Up for Upcoming Creative Week NYC
As the advertising creative community gears up for the 37th annual One Show and The One Club's 4th annual Creative Week, May 7-11 in New York City, they can get some of their anxieties out by playing "Kill for a Pencil," an 8-bit arcade-style game that brings new meaning to the words "killer creative."
Metamorphosis: Iconic Nostalgia Celebrates 50 Years of Motel 6
The Richards Group recently approached production company King and Country (K&C) to direct and produce an iconic :30 commercial for the 50th anniversary of Motel 6.
Mobile Users Most Engaged With Online Video Advertising
At the National Association of Broadcasters (NAB) conference, Adobe released a report showing increased viewer acceptance of TV-like ad experiences on the Web.
72andSunny and Caviar's Reynald Gresset Unleash the Power of Revenge for Prototype 2
72andSunny and Caviar's Reynald Gresset unleashed the "Power of Revenge" in their post-apocalyptic promotion for the long-awaited release of Prototype 2 from Activision.
Communication Arts' 53rd Design & Advertising Competition
Communication Arts magazine is calling for entries for its 53rd annual Design and Advertising Competition.
Winners of the ADC 91st Annual Awards
The Art Directors Club announced the international winners of the prestigious ADC 91st Annual Awards.
ADC National Student Portfolio Review 2012: Call for Creative Reviewers
The newest class of young talent in advertising, design and interactive will once again assemble in New York for the Art Directors Club National Student Portfolio Review, taking place April 30-May 2 at the ADC Gallery.
Titanic Win for Every1
National Geographic Channel appointed creative agency every1 following a competitive pitch process to deliver their latest global campaign.
MPC Takes a Tour with Mercedes
MPC teamed up with Anonymous Content Director Frederic Planchon and Merkley + Partners GCDs David Fox and Scott Zacaroli for two new Mercedes-Benz spots, which promote the E-Class and SL-Class vehicles.
Pixomondo Drives New Faster Than Disaster Spot for MINI China
Pixomondo recently joined forces with Interone Beijing to create a quirky viral spot, Faster Than Disaster, for MINI China.
Adobe Social: Social Marketing, Simplified
Adobe Social is a new product within the Adobe Digital Marketing Suite that combines social publishing and engagement with monitoring, social ad buying and analytics that can attribute social activity to business results.
RPA Honors the Creative Spirit for the Newport Beach Film Festival Campaign
In the latest in a succession of influential multimedia campaigns promoting the annual Newport Beach Film Festival, RPA is generating excitement around the 2012 event with a new spot and print.
Send Reinforcements: Brickyard VFX Takes Flight for Verizon Wireless
Verizon Wireless and creative agency Moxie recently tapped bi-coastal effects boutique Brickyard VFX to create seamless visual effects for Verizon's :30 online spot "Send Reinforcements."
Film Club Wins Best 2D Commercial at British Animation Awards
Film Club Productions, London-based animation production company, has won best 2D commercial at the British Animation Awards for its commercial Tempo Bike.
Crafted: Dell XPS 13 Ultrabook
Creating the perfect computer becomes a display of sculptured elegance in this spot for the XPS13 Dell Ultrabook "Crafted."
The New Millennial Mindset: Positive is as Positive Does
The Internet is a dangerous place. When Millennials go online, they risk running into cyberbullies, identity thieves, trolls lurking in the comments sections... Even on social media sites, where they're surrounded by "friends," they can occasionally feel harassed.
Biomorph: Mothership's David Rosenbaum Directs Launch Spot for Nike Flyknit
Director David Rosenbaum of Digital Domain's advertising and entertainment production company Mothership was tapped by Nike to launch its revolutionary new Flyknit technology and shoe collection.
UPS My Choice Launches a New Era with Compelling Stop Motion Animation from Charged Studios for Ogilvy/NY
Ogilvy/NY looked to Charged Studios and director Adam Pierce to usher in a new age of package delivery for UPS.
The Mission is Seeing Specs for MINI
Venice-based visual effects studio The Mission launched a high-powered all-CG :30 spec spot, created for MINI, executed completely in-house.
MPC and Goodby Take to the Streets with Chevy Volt
As the Chevrolet Volt moves into the mainstream American conscience, it is transporting its home base of Hamtramck, Mich. with it.
Mothership's David Rosenbaum Directs Robotarm for Cisco
Mothership director David Rosenbaum teamed with OgilvyWest to tell a simple story about a complex concept in a "Robotarm" for Cisco that broke during the NFC Championship broadcast on January 22.
Art Directors Club Announces ADC 91st Annual Awards Juries
The Art Directors Club has announced juries for Photography, Illustration and Motion categories for the ADC 91st Annual Awards.
HOW Promotion Design Awards 2012
The annual HOW Promotion Design Awards is open for entries.
George Tscherny Unites SVA Flower and QR Code for New Subway Poster
SVA's latest subway poster was created by New York designer George Tscherny, who taught the first course in graphic design at the College in the mid 1950s.
Media Trends 2012: Bring It On
We talk to entertainment consumers all the time - about shows, about apps, about print, about themselves, about TV and other entertainment devices that use electricity.
The California Endowment Highlights How Your ZIP Code Determines Your Life Expectancy
The California Endowment aims to tackle the the issue of life expectancy disparity in California in this new advertisement from Preditorial.
BMW i Launches iAd in Europe
BMW i is pioneering new approaches to marketing. The BMW Group's e-mobility brand is implementing innovative online activities and incorporating three new digital channels in its online communications concept through foursquare, Mashable and iAd.
Feeding America Cinema Spot by Brand New School and Hill Holliday
In a major effort to fight hunger this year, for every $1 given through the Gift for Opportunity fund before January 9, 2012, Bank of America is giving $2 to Feeding America.
Is Augmented Reality the Next QR Code?
Last holiday season, QR codes, those pixilated packets of information, were everywhere. This season, they're being out-shined by augmented reality (AR).
New Study: How Advertisers Are Driving Higher Online Brand Engagement with Rich Digital Media
How Advertisers Are Driving Higher Online Brand Engagement with Rich Digital Media, a recently released study conducted by Forrester Consulting on behalf of Autodesk, reveals that engaging customers online is becoming increasingly challenging for advertisers as consumers today are quick to compare content on the web to the latest Hollywood blockbuster, console game or television show.
2012 D&AD Student Awards
Highly respected, and the most prestigious of their kind, the D&AD Student Awards offer upcoming graduates the opportunity to work on real world briefs, and win paid placements in some of the world's top firms and agencies.
Add the Spice of Persuasive Design for More Jingle to Your Holiday Sales
Just what is it about the smell of cinnamon and cloves that ushers in the holiday season? The aromas, vibrant reds and greens, cheery holiday music, they all signify that the annual retail spectacular is afoot.