Branding Design News
Sunhouse Unveils Magnum Rebrand
Magnum recently updated its brand expression, reinforcing its status as the world's most iconic ice cream.
Deuce Studio Creates New Packaging for The Urban Spice Shop
The Urban Spice Shop and Deuce Studio first started working together to create the branding and packaging for a wholesale range of organic herbs and spices, delivered in large pouches and supplied to premium restaurants and boutique hotels across Asia.
hcma Unveils Refreshed Identity
hcma has launched a new brand identity that moves away from the stark visual conventions of the firm's architecture roots in favour of a warmer, more approachable look and feel that's rooted in moments of connection.
Bulletproof Rebrands Cadbury's Mini Eggs
Bulletproof recently rebranded Cadbury's Mini Eggs, positioning the popular chocolate as the undisputed Icon of Easter.
Williams Murray Hamm Designs Brand Identity for Castrol ON
Williams Murray Hamm (WMH) recently created the name and identity for a new umbrella brand for Castrol that will cover its range of e-Fluids for the electric vehicle market.
Red Dot Award: Brands & Communication Design 2021
Submissions are now open for the 2021 Red Dot Brands & Communication Design Award. Designers, agencies and companies are invited to enter their communication design works and their integrated brand designs.
PepsiCo Launches Mtn Dew Rise Energy Drink
PepsiCo has launched Mtn Dew Rise Energy with a bold visual identity created by PepsiCo's in-house design team.
NYC Mayor's Office Taps Agency SMAKK To Relaunch Sustainability Program, 'NYC Accelerator'
The damaging effects of the climate crisis are far-reaching, requiring everyone to do their part to help build a better future.
Liqui Group Completes Hospitality Design and Branding for New Coffee and Cocktail Bar
The Wellhead Bristol is an exciting new coffee and cocktail bar concept designed by Liqui Group.
Sunhouse Designs New Identity for Qnola
Sunhouse has crafted a radiant new identity for Qnola, elevating the brand's premium offering as it expands its range and reaches into the mainstream.
Sunday Afternoon Brings Early Video Gaming Vibe to Rebrand for Liquid+Arcade
Sunday Afternoon has rebranded the former Liquid Advertising, one of the leading ad agencies for the gaming and entertainment industries, now known as Liquid+Arcade.
WITHIN: The In-House Creative Conference
WITHIN, the One Club For Creativity's first-ever virtual conference dedicated to client-side creativity, is set to take place March 30-April 1.
Conran Design Group Rebrands Princeton University's Student-Run Design Nation Conference
Conran Design Group has partnered with Princeton University's student-run, undergraduate-focused business organization Business Today to craft a bold new identity for their celebrated annual Design Nation Conference - one that celebrates its commitment to fostering inclusivity and diversity of voices within design.
AXE Global Redesign by PB Creative
PB Creative recently completed a global redesign for Unilever's AXE brand.
Uniform Rebrands Global Technology Company Chaos Group
Uniform has revealed the new brand it has created for Chaos, the global industry-leading and Academy Award-winning graphics technology company.
Transform Awards North America 2021
For the seventh year, the Transform Awards is celebrating the best in rebranding and brand development with the launch of its 2021 call for entries in North America.
PepsiCo's Neon Zebra Primed to Disrupt Cocktail Mixer Category
PepsiCo has launched Neon Zebra, the company's first-ever line of non-alcoholic cocktail mixers, designed to meet the needs of a growing consumer cocktail mixer category.
Haptic Architects Designs New Showroom for Vivense London
Vivense London recently opened its flagship store in Borough High Street, designed by Haptic Architects.
St. John Creates Full Brand Identity for Wonderbird
St. John recently designed a new brand identity for Wonderbird, a new fast-food chicken concept aiming to close the gap between fast and quality food.
SMPS Marketing Communications Awards 2021
The 44th annual SMPS Marketing Communications Awards is now open for submissions. The program provides an unparalleled opportunity for professionals to showcase their best marketing practices and to educate the industry about the critical role of marketing in successful firms.
COLLINS Reimagines the Classical Concert Experience for San Francisco Symphony
COLLINS has partnered with the internationally acclaimed San Francisco Symphony to affirm that classical music is a relevant and evolving art form - completely reimagining the organization's brand and mission as a model for the future.
SMAKK Creates Identity for Canopy Humidifier
SMAKK recently worked with Canopy to create earth-friendly packaging and playful, engaging designs to help launch the DTC brand, bringing a fresh creative voice to the skincare debate.
Nail Designs New Brand Identity for Providence Children's Museum
Nail recently designed a new brand identity for Providence Children's Museum. The Museum serves children and adults of all backgrounds and from all communities.
Knockout Designs New Identity and Bottle for ZEO
Knockout recently created a new identity and bottle design for ZEO, a range of sophisticated, sensorial zero-alcohol spirits.
RB Designs Packaging and Brand Experience for 'Vanish Miracle Revives Colours'
Dragon Rouge recently worked with Reckitt Benckiser (RB) to develop packaging and brand experience design for RB's new 'Vanish Miracle Revives Colours' serum which helps people revive treasured clothing by removing the visible wear of garments.
Conran Design Group Launches Branding for Viatris
Mylan and Pfizer's Upjohn recently merged into a new kind of healthcare company, marking one of the biggest pharmaceutical mergers in recent times.
PepsiCo Debuts New Design for Rockstar Energy Beverages
PepsiCo acquired Rockstar Energy Beverages as part of the company's effort to expand its presence in the global, fast-growing energy category. Now, the brand is introducing new creative, fresh packaging, dialed-up digital components and flavor innovations.
Pentawards 2021: Call for Entries
The 2021 Pentawards, the leading competition exclusively devoted to recognizing excellence in global packaging design, is now open for submissions.
DesignLSM Designs Interiors and Branding for D&D London's Klosterhaus
DesignLSM recently transformed an 18th century Quakers Friars building into a spectacular restaurant destination.
B&B Studio Refreshes Peter's Yard Positioning and Packaging
Peter's Yard recently worked with B&B studio on strategic repositioning and redesign as it seeks to drive growth and extend its brand into new eating occasions.
NYCxDESIGN Launches Its First Grant as a Non-Profit
NYCxDESIGN has announced its inaugural Breakout Grant, created to support independent design entrepreneurs with significant funding and visibility.
PB Creative Delivers Dynamic Update for Axe in India
PB Creative has delivered a dynamic redesign for the Axe personal care range for the Indian market.
European Design Awards 2021
The 2021 European Design Awards is now open for entries. The annual award aims to bring together the best examples of communication design in Europe.
SMAKK Designs New Identity for Skincare Standout Mother Dirt
SMAKK has designed a new branding identity for Mother Dirt. Since its introduction in 2015, Mother Dirt has earned acclaim for pioneering a skin wellness system that uses the power of live, active probiotics to restore the skin's microbiome.
Design Bridge Shanghai Reinvents Hotel Chain JEN by Shangri-La for New Generation of Travelers
Design Bridge Shanghai has rebranded JEN, Shangri-La's diverse chain of up-scale hotels aimed at adventurous urban travelers.
Robot Food Repositions bulk as Aspirational Active Nutrition Brand for Every Body
Robot Food has rebranded the online sports and active nutrition company bulk for the third time.
Identica Creates New Identity for Waterford
Identica has designed a new identity for the Irish luxury crystal brand Waterford. The rebrand amplifies the traditional craftsmanship and deeper complex cutting techniques Waterford employs.
Above+Beyond Designs New Branding for Subway Classic Cookies
Subway is rebranding its classic cookie sweet snack product across EMEA with a new design created by its agency Above+Beyond.
Seymourpowell Completes Extensive Brand & Packaging Renovation for Ribena
Seymourpowell has designed new branding and packaging for renowned British drinks brand Ribena.
loyalkaspar Designs New Typeface and Brand Identity for AccuWeather
AccuWeather recently underwent a design update with loyalkaspar to create a system that both communicates the company's strong brand identity and enhances the effectiveness of its information design.
Lewis Moberly Design Lefranc Bourgeois' 300th Anniversary Gift Boxes
Lewis Moberly has designed the packaging design for a range of four gift boxes that commemorates the 300th anniversary of Lefranc Bourgeois - the artists' materials brand used by generations of masters, including Van Gogh, Monet and Cézanne.
Gretel Delivers Brand for New Copenhagen Burger Restaurant POPL
Gretel has created the brand identity for POPL, the newly opened burger spot from the team behind the acclaimed Copenhagen restaurant noma.
Born & Bred Designs Identity and Packaging for Pinkglow Pineapple
Born & Bred has designed the brand identity for the world's newest fruit - the pink pineapple.
Mythology Designs Beautycounter's LA Flagship and Livestream Content Studio
Mythology designed the LA Flagship and livestream content studio for cult clean beauty brand Beautycounter.
Mucca Designs Branding for Tiny Gods
Mucca recently designed a brand identity for Tiny Gods, a fine jewelry retailer and concierge founded by Mary Margaret Beaver.
SEGD Global Design Awards 2021
The Society for Experiential Graphic Design (SEGD) is calling for entries for its 2021 Global Design Awards. The Awards honor design work that connects people to place by providing direction, storytelling, and compelling experiences in public spaces.
bluemarlin Redesigns Buckwud Organic Maple Syrup
bluemarlin recently redesigned Buckwud Organic Canadian Maple Syrup. Buckwud began its life in the UK as a premium brand with a quirky Canadian personality.
JDO Crafts Identity and Packaging for Norwegian Ice Cream Inspira
JDO recently designed branding and packaging for Inspira, a super-premium range of ice creams made with real, high-quality ingredients that awaken the senses, from Norway's oldest ice cream producer Hennig Olsen.
Studio Blackburn Rebrands Renewable Energy Supplier So Energy
Studio Blackburn recently rebranded renewable energy supplier So Energy. The studio delivered a radical new brand positioning, visual identity, website and extensive marcomms plan aimed at driving customer acquisition.
Echo Designs Packaging for Kleenex's Proactive Care Range
Echo recently designed packaging for Kleenex's new range of Proactive Care products that help consumers to adopt positive hygiene habits whilst offering a sense of reassurance and control amid the uncertainties of 2020.
Unilever Partners with PB Creative for New US Brand Launch
Inspired by stories about reclaiming your 'happy place' in these uncertain times, Unilever US Bath and Body team has partnered with PB Creative to design collections of bath and body products under the label 'Find Your Happy Place,' so people can immerse themselves in positive experiences shared by others.
Pantone x Monotype: How Color and Font Make an Iconic Brand
Monotype and Pantone are hosting a webinar on December 2nd on 'how color and font make an iconic brand.'
Lantern Designs Brand Identity for The Common Stove
Lantern recently designed a new brand identity for 'The Common Stove' - a high-end neighborhood restaurant in Orillia, Canada.
Bluemarlin Redesigns Rowse Honey
Bluemarlin's redesign of Rowse celebrates the brand's innate connection to the wonderful world of nature, reinvigorating its standout across touchpoints and championing its support for honeybees and beekeepers across the nation and beyond.
One Show 2021 Opens for Entries
The 2021 One Show is now open for entries. Notable changes have been made to help agencies and brands who continue to be affected by the global pandemic, including extended deadlines and new categories and disciplines that reflect the way the industry now works.
Lewis Moberly Creates Identity for Coconutea
Lewis Moberly has created naming, brand identity and packaging design for Coconutea's Organic King Coconut water drinks.
42nd Telly Awards: Call for Entries
The Telly Awards, the world's largest honor for video and television across all screens, has opened its 42nd annual call for entries with a host of new and expanded categories.
MasterClass Underscores Diversity of Thought and Knowledge Through New Brand Identity
MasterClass has today unveiled its new brand identity that emphasizes its commitment to diversity of thought while giving a subtle nod to critical thinking and purposely leaving room for interpretation.
Designalytics Announces Winners of Inaugural Effectiveness Awards
Designalytics, in partnership with Dieline, has announced the winners of the first-annual Designalytics Effectiveness Awards, recognizing package redesigns that have been instrumental in driving business growth for fast-moving-consumer-goods (FMCG) brands.
Brandpie Creates New Brand Identity and Strategy for AmeriCorps
Brandpie recently created a new visual identity and brand strategy for AmeriCorps. The design consultancy created a clear and compelling story to increase understanding of AmeriCorps, an organization that brings people together to serve communities, and also defined a new visual identity to connect with its key audiences.
Pentagram Designs New Brand Identity for Rolls-Royce
Pentagram has designed the new brand identity of Rolls-Royce, to be rolled out from September. The new visual language is aimed to resonate with the younger demographic of clients.
& SMITH Designs Branding and Packaging for Kib Herbal Tea Range
& SMITH designed branding and packaging for Kib, a new herbal tea range launched by East African specialty food company The Perennial Foods Group.
Monotype Announces 'Brand Talks Connected' Virtual Event
Monotype's 'Brand Talks Connected' live & interactive event will be held on August 27. The event will focus on the future, and how brands can rise to the challenges posed by an unsettled world.
Applied Arts 2020 Advertising Awards
Applied Arts is now accepting submissions for its 2020 Advertising Awards. The international competition is open to all forms of commissioned, published, unpublished and personal work from professionals and enthusiasts created between August 2019 and September 2020. Only digital entries are accepted for this competition.
PRINT Awards 2020: Call for Entries
PRINT has announced its call for entries for the PRINT Awards 2020. Formerly known as the Regional Design Awards, the PRINT Awards has a fresh focus on global inclusion, new exclusive categories spotlighting design activism and the latest creative technology, and it continues to highlight talented student work.
Sunhouse Gives Twister a Positively Different Spin
Sunhouse Creative, working with the Wall's team at Unilever, has designed a new identity for popular ice cream lolly brand Twister, bringing out its intrinsically playful personality.
Whatabout: Future of Brands Online Conference
'Whatabout: Future of Brands' is an online conference about the new digital reality in design, visual and brand communications. Speakers will talk, discuss, and discover the good and the bad side of today's and tomorrow's digital world.
StormBrands Designs 'WE Talks' Identity for World Energy Council
StormBrands has created brand strategy, identity and design for WE Talks, an open-access digital-content platform from The World Energy Council.
2022 World Design Capital Valencia Visual Identity Receives Two Red Dot Design Awards
The visual identity of Valencia as 2022 World Design Capital and its graphic application on posters, created by Ibán Ramón, have been awarded with two Red Dot Design Awards.
FutureBrand Rebrands Currys PC World
FutureBrand has completed a brand refresh for Currys PC World. The work has been created over the last 18 months in collaboration between the FutureBrand and Currys PC World teams and gives the brand a new bright and optimistic visual identity which will be rolled out both online and instore.
Bulletproof Revamps Cadbury Old Gold Brand Identity
Bulletproof recently redesigned the Cadbury Old Gold brand identity for Mondelez International. The agency was tasked with modernizing Old Gold with a new brand identity in order to reconnect with its audience and gain relevance with younger generations.
Charlie Smith Designs Visual Identity, Packaging and Website for Breadblok
Charlie Smith Design has revamped the visual identity, packaging and website of Breadblok - a new bakery in Santa Monica creating gluten-free organic food.
Landscape Designs Brand Identity for Vicarious
Landscape has designed a new brand identity and site for Vicarious, an intelligent robotics start-up backed by $150m in funding from Elon Musk, Jeff Bezos, Mark Zuckerberg, Samsung and ABB.
Ragged Edge Rebrands Laka to Turn the Industry on Its Head
Ragged Edge has rebranded Laka, a community-based insurer of cyclists. The new brand sets Laka up to change the fundamentals of insurance, offering a revolutionary model to turn the industry on its head.
modern8 Delivers Vibrant Designs for Wave Coffee
modern8 has designed the brand identity for Direct-to-consumer (DTC) subscription coffee brand, 'Wave Coffee.'
Future of Branding Week LIVE
Future of Branding Week LIVE is a 5-day online program specially created for experienced branding professionals, creative and design directors who are constantly looking for new approaches, tools and fresh case studies.
B&B Studio Designs New Packaging and Identity for Natural Condiments Brand Dr Will's
B&B studio has redesigned Dr Will's brand identity and packaging. Launched in 2017, with a mission to make healthier versions of ketchup, mayonnaise and BBQ sauce, the brand relies on natural sugars and healthy fats to create products with zero compromise on taste - the raison d'etre of the condiments category.
FutureBrand Partners with Nestlé to Create New Customizable Superfood Drinks Brand: nesQino
FutureBrand has been working with Nestlé to create the entire brand identity for innovative new superfood drinks brand 'nesQino.'
Trollbäck+Company Delivers a Fresh Brand Evolution for TBS
Trollbäck+Company has delivered a fresh brand evolution for TBS, elevating the network from one of TV's top comedy brands to a genre-fluid, taste-driven entertainment destination.
Kiss Rebrands Bleiker's Smokehouse
Kiss recently rebranded Yorkshire smoked salmon producer Bleiker's Smokehouse. Kiss Branding was brought onboard to consolidate and refresh the long-established Yorkshire fish business' brand after it struggled to gain stand out in the smoked salmon category.
PB Creative Reinvents AXE Fragrance Platform for New Generation
The Axe brand team has continued its collaboration with PB Creative to reinvent Axe's premium fragrance platform across all markets.
FutureBrand Creates Pioneering Global Mental Healthcare Brand Launching in China
FutureBrand has created a new global mental healthcare brand 'Mindfront' for Luye Medical Group.
Lantern Designs Branding for Zero Gravity
Lantern has designed branding for a tech-for-good organization, that's helping students from low-income backgrounds get great advice and support from university undergrads through a digital mentoring platform.
PB Creative Designs Visual Identity and Packaging for Kraft Heinz's New Karvan Cévitam Range
PB Creative has partnered with Kraft Heinz to develop a new premium tier for drinks cordial brand Karvan Cévitam.
The Clerkenwell Brothers Designs New Brand ID & Packaging for Little Miracles
The Clerkenwell Brothers has designed a new brand identity and packaging for Little Miracles, a global iced tea brand.
The 41st Annual Telly Awards Honors Winners
The Telly Awards, the world's largest honor for video and television content across all screens, has revealed the winners of this year's competition.
Pininfarina Designs Rakuten Mobile's New Concept Store in Shibuya
Pininfarina designed a new concept store for Rakuten Mobile, opened last week in the popular shopping and entertainment area of Shibuya, Tokyo.
FutureBrand Refreshes Coutts' Brand Positioning and Visual Identity
FutureBrand has designed a new brand positioning and visual identity for private bank Coutts.
GDUSA American Inhouse Design Awards 2020
Submissions are now open for the 57th GDUSA American Inhouse Design Awards. The Awards program presents a unique opportunity for in-house creatives and their departments to be recognized for the exceptional value they bring to the table on behalf of their organizations, brands, causes.
Ragged Edge Creates Headline-Grabbing Rebrand for VC Fund Northzone
Ragged Edge recent rebranded venture capital fund Northzone. The move sees the renowned VC cement and expand its place on the European stage, while positioning it for growth internationally.
Wolff Olins Rebrands Understood
In the United States, 1 in 5 people live with learning and/or thinking differences (such as dyslexia and ADHD) while 1 in 4 people have some type of disability.
quench Reinvigorates Sun-Maid Packaging With Radiant Redesign
quench has redesigned packaging for the venerable Sun-Maid raisins brand and Sun-Maid's other whole-fruit products.
Butterfly Cannon Designs New Brand Identity for Montezuma's Chocolates
Butterfly Cannon has created a big chunk of quirky, sustainable & delicious fun with their brand redesign for Montezuma's Chocolates.
Bulletproof Creates New Visual Identity for Meridian
Meridian, best known for their range of nut butters, has partnered with Bulletproof to rekindle the popular brand - inspiring a new Sensory Brand World that heroes the brand's positive ethical stance.
Lantern Designs New Identity for Artificial Intelligence Brand 'Futr'
Lantern has designed a new identity for artificial intelligence brand Futr. Futr provides AI-powered conversations right across the messaging platforms that people use every day from Facebook to Alexa, and Skype to Slack.
nendo Completes Interior and Exterior Design for Tuna Longliner
nendo recently completed the interior and exterior design of a pelagic tuna longliner 'Shofukumaru,' operated by Usufuku Honten in Kesennuma City, a city in the Tohoku region.
Bulletproof Designs New Global Brand Identity for Cadbury
Bulletproof recently created a fresh new look for Cadbury and Cadbury Dairy Milk. The new identity celebrates the progressive vision of founder John Cadbury, building on the brand's inherent goodness and generous spirit.
Echo Collaborates with English Tea Shop to Create 100% Compostable Packaging
Echo recently created a premium packaging and structural design for English Tea Shop's new organic Whole Leaf Tea range.
Communication Arts 2020 Design and Advertising Competitions
Communication Arts is calling for entries for its 2020 Design and Advertising Competitions. With an acceptance rate of less than 5%, these competitions are among the most exclusive major creative competitions in the world and inclusion is one of the most-coveted awards in the industry.
Straight Forward Designs Launch Campaign for Skittles Giants
Straight Forward Design has created the launch campaign for Mars Wrigley's Skittles Giants, a larger-than-life, softer-centered version of its much-loved original fruit candies.