Branding Design News

  1. Creuna Norway Creates New Brand Identity for City of Oslo

    Creuna Norway Creates New Brand Identity for City of Oslo

    Creuna Norway has created a new brand identity for The City of Oslo. Oslo is a thousand years old, yet thoroughly modern with world-class municipal services. Over time, clutter had built up in the city's identity, and about 250 logos were in use. As a result, Oslo's residents didn't recognize much of the good work that their government actually did. In addition, it was estimated that this fragmented approach cost the municipality over €4 million each year to maintain.